Did you know that the world’s population is set to increase from seven billion people to more than nine billion in the next 40 years? In order to meet this growing demand, agricultural producers will have to increase food production by a staggering 70 to 100 percent. This all needs to happen in a world with increasingly unpredictable weather patterns and ever-rising farm input costs.
You probably have a pretty good sense that I am a firm believer that precision agriculture and information is a big part of the answer. This is all about leveraging technology to provide more timely and accurate data in a way to increase efficiency and productivity by cutting time and overall cost. It is about doing more with less. But how are we getting there?