Massimo Russo is a Senior Partner at the Boston Consulting Group and leads BCG's Technology Advantage practice in North America. He serves technology and manufacturing clients in the automotive, building controls, and B2B software industries and focuses on topics of innovation and competitive advantage through the application of technology. He was also the "Destroy.Your.Business.com" leader at GE Aircraft Engines focused on disruptive technologies and new ventures. Massimo has a BS and MS in Mechanical Engineering from MIT where he developed a haptic interface to interact with virtual worlds at the MIT Media Lab in the early 1990s. He also holds an MBA from the Harvard Business School and four patents from his time working for Product Genesis, and engineering design and product development firm.