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Nicola Tomatis


Nicola is a panel member for Robohub's Robotics by Invitation series. He is also the CEO of Bluebotics. As a recognized leader and authority in mobile robotics, Nicola received the IEEE Early Career Award in Robotics and Automation (2008). He has been listed in the 300 most influential persons of Switzerland (2010 and 2012), and is a member of the Executive Board of the European Robotics Platform (EUROP) as well as the Industrial Activity Board of the IEEE Robotics and Automation society (IEEE RAS IAB).

RBI Update
The short answer is: a lot of patience and perseverance!

More seriously, this is one of the most frustrating aspects of entrepreneurship. High-tech entrepreneurs are supposed to be innovators, but, even more, they are supposed to be visionaries. They have to see the value that a certain technology can bring into the market.

The naïve approach when one gets to a technological breakthrough is to think that a new product will succeed because it is better. In the head of the entrepreneur, the added value, the competitive advantages, and the future use of the product are already clear.