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	<title>Rich Mahoney &#8211; Robohub</title>
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		<title>Manufacturing next-generation robotic manipulation</title>
		<link>https://robohub.org/manufacturing-next-generation-robotic-manipulation/</link>
		
		<dc:creator><![CDATA[Rich Mahoney]]></dc:creator>
		<pubDate>Mon, 27 Apr 2015 14:29:55 +0000</pubDate>
				<category><![CDATA[news]]></category>
		<category><![CDATA[industrial]]></category>
		<category><![CDATA[manipulation]]></category>
		<category><![CDATA[robohub focus on soft robotics]]></category>
		<guid isPermaLink="false">http://robohub.org/manufacturing-next-generation-robotic-manipulation/</guid>

					<description><![CDATA[Every April, National Robotics Week fuels a heightened awareness around robotics, its impact on society, and its growing importance in a wide variety of fields and applications. Robotics, however, never seems to achieve its hyped potential from its beginnings in industrial applications, when the benefits of fast, precise, repetitive manipulation in manufacturing were a significant [&#8230;]]]></description>
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<p>Every April, <a class="outbound-link" href="http://nationalroboticsweek.org/" target="_blank" data-wpel-link="external" rel="follow external noopener noreferrer">National Robotics Week</a> fuels a heightened awareness around robotics, its impact on society, and its growing importance in a wide variety of fields and applications. Robotics, however, never seems to achieve its hyped potential from its beginnings in industrial applications, when the benefits of fast, precise, repetitive manipulation in manufacturing were a significant driver for adoption of early robotics solutions. While robot arms in manufacturing debuted the benefits of robotics technology to industry, the robot arms were put in cages and they largely stayed in those environments.</p>
<p><span id="more-48838"></span></p>
<p>Today, in contrast, while robot arm sales for manufacturing and other industrial uses are at record highs, new robotic solutions outside of manufacturing are largely dominated by mobile robots: drone planes both large and small, UAV’s, telepresence robots, delivery robots (think Aethon and Savioke), and, of course, mobile vacuum cleaners—today’s all-time robot sales leader.</p>
<p>Manipulation is still a core part of manufacturing, and several employment and demographic issues are developing on a global scale—including the escalation of labor rates, double digit chronic turnover, generational culture changes, and a smaller eligible workforce due to societal aging demographics—that are driving the need for new innovations for manufacturing companies, which I think will have interesting implications for robotics. These innovations are focused on three main areas: low cost, end-effector capability, and dexterity and agile assembly.</p>
<h2>Low Cost</h2>
<p>The cost of robot arms has dropped significantly over the last decade, as much as 50 percent or more for some applications. Over the last few weeks, two new industrial robot arms were introduced that represent the current bar in the lower cost robot arms race: the UR3 from Universal Robotics at US$23,000, and Sawyer from Rethink Robotics at US$29,000. The story around lower cost robot arms for manufacturing, however, is not as straightforward as lower price equals more uses. Focusing just on price distracts from the practical realities of manufacturing robots. Yes, for every drop in price, there will be some cost-benefit analysis that will justify more use of robots, but this is marginally incremental. Our interaction with manufacturers confirms that the cost of the robot for most current uses is not a limiting factor. The bigger considerations are project and integration costs related to system design, programming, and installation, which account for as much as 80 percent or more of the total cost to deploy.</p>
<p>So when I say low cost, I am talking about a new target—industrial grade robot arms at US$5,000 or less. For manufacturers, this is the price point that would open up a significant broad new set of applications. Our team at SRI has been developing low cost dexterous hands over the last few years. We understand in painstaking detail how quickly the component costs can add up for any dexterous robot. We’ve demonstrated a 12 degree-of-freedom dexterous hand with a bill-of-materials around $500 at volume, and now have our sights on developing an arm that could come in at the $5,000 target price point. However, getting to that solution is hard, given the large parts list and the performance demands on transmissions and motors.</p>
<h2>End-effectors</h2>
<p>The functionality of a robot arm is determined by its end-effector. An interesting aspect of commercial robot arm companies is that, given this fact, very few of them actually offer their own end-effector products. This makes sense when you consider the wide range of end-effectors that are necessary to handle all of the possible use cases for arms.</p>
<p>In order to extend the capabilities of the current robot arms, there has been a recent surge in new companies developing more capable end-effectors. SRI is contributing to this surge through its spinout, <a class="outbound-link" href="http://grabitinc.com/" target="_blank" data-wpel-link="external" rel="follow external noopener noreferrer">Grabit</a>.  Grabit uses electroadhesion as a novel approach to grasping items—including difficult items such as potato chip bags, textiles, and fresh fruit and vegetables—enabling new capabilities in a cost-effective way while requiring very little power. The thin form factor of Grabit grippers can also increase storage efficiency by stacking items more closely together, and now with EA integrated into conveyor systems, packages can be transported between levels in a mechanically simpler way. Other companies include Robotiq, which has been extending its line of grippers for industrial applications over the last few years, as well as Soft Robotics, Inc., and Empire Robotics, both emerging from different bases of work on soft robotic from Harvard and iRobot.</p>
<p>We have yet to see a fully dexterous robot hand emerge at a price point that can serve a mass market, but I believe this is within reach. We should expect to see more innovation around robot end-effectors.</p>
<h2>Dexterity and Agile Assembly</h2>
<p>Manufacturers are targeting a next set of robot capabilities related to dexterous assembly and other tasks that are now only possible with the touch of the human hand. A good example of this is the each-pick task, i.e., the ability to reach into a bin of unstructured parts, identify one item, grasp one item, remove one item, and then reposition it for assembly into the part. While today there is no general purpose solution to this problem, there is considerable R&amp;D in universities, startup companies, and in industry to come up with this solution.</p>
<p>For each pick, so far, limited success has been achieved from approaches that use multiple robots to perform sorting in stages that ultimately present parts in a uniform way to the assembly station. It is likely that the eventual solution for each-pick will somehow combine physical dexterity and sensing from new end-effectors with perception and planning.</p>
<h2>The Near Future</h2>
<p>I’ve described the current R&amp;D target for robotics being driven by the manufacturing market: low-cost, high-performance robots, with end-effectors capable of dexterous manipulation and agile assembly. Considerable investment is being made to create robust solutions, justified by real business drivers affecting the manufacturing industry, which I think will be available within five years or so.</p>
<p>This is opportune timing, based on another big trend I see emerging. As an independent R&amp;D organization, the <a href="http://www.sri.com/about/organization/engineering/robotics-program" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">SRI Robotics Program</a> is working at the leading edge of robotics across emerging service robotics markets like agriculture, elder care, and consumer home products. Whereas robot arm solutions in manufacturing 40 years ago were largely caged inside that industry, this new set of solutions targeted by the manufacturing industry will provide a set of tools that will accelerate deployment of robot arm solutions for these service robot applications and more. For instance, the agricultural industry can look to robotics solutions to help alleviate farmers’ challenges in finding the labor they’ve traditionally used to harvest their crops. There are potential applications in the service industry for performing manual tasks in restaurants such as cleaning and even food preparation. And in the healthcare field, the emergence of low cost robotics can also bring about solutions for therapy, rehabilitation, and personal care applications. It will be exciting to see if it plays out this way.</p>
<p>At SRI, we’re looking forward to enabling a new generation of low cost dexterous manipulation solutions that will drive adoption beyond mobility and beyond manufacturing. Also, this year, we’re once again partnering with Xconomy to host <a class="outbound-link" href="http://www.xconomy.com/san-francisco/2015/01/27/xconomy-forum-robo-madness-west/" target="_blank" data-wpel-link="external" rel="follow external noopener noreferrer">Robo Madness West</a>. Join us along with some of the nation’s leaders in robotics technology and business to take a deep look at the real progress that robots are making today.</p>
<p><em>This post originally appeared on <a href="http://www.sri.com/blog/manufacturing-next-generation-robotic-manipulation" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">SRI International</a>. </em></p>
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		<title>Guiding technology through uncertain valleys: SRI&#8217;s Rich Mahoney on risks, rewards, and the future of robotics</title>
		<link>https://robohub.org/guiding-technology-through-uncertain-valleys-rich-mahoney-on-risks-rewards-and-the-future-of-robotics/</link>
		
		<dc:creator><![CDATA[Rich Mahoney]]></dc:creator>
		<pubDate>Thu, 18 Jul 2013 17:15:42 +0000</pubDate>
				<category><![CDATA[interviews]]></category>
		<category><![CDATA[opinions]]></category>
		<category><![CDATA[DARPA]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Robohub Focus on High-risk High-reward]]></category>
		<guid isPermaLink="false">http://robohub.org/?p=16868</guid>

					<description><![CDATA[  As part of our series on ‘High-Risk / High-Reward’ robotics, I interviewed SRI International&#8216;s Director of Robotics, Rich Mahoney, who&#8217;s role there is to help identify important emerging robotics technologies, align them with the needs of funding sources, and bring them successfully to market. [Hallie Siegel] Tell us about yourself, SRI, and your role [&#8230;]]]></description>
										<content:encoded><![CDATA[<div class="sprfocus3"><a class="sprfocusl" href="/tag/robohub-focus-on-high-risk-high-reward/" data-wpel-link="internal"> </a></div>
<p><em>As part of our series on ‘High-Risk / High-Reward’ robotics, I interviewed <a href="http://www.sri.com/about/organization/engineering/robotics-program" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">SRI International</a>&#8216;s Director of Robotics, Rich Mahoney, who&#8217;s role there is to help identify important emerging robotics technologies, align them with the needs of funding sources, and bring them successfully to market.<span id="more-16868"></span></em></p>
<p><strong>[Hallie Siegel]<br />
Tell us about yourself, SRI, and your role in the R&amp;D and entrepreneurial space…</strong></p>
<p>[Rich Mahoney]<br />
I’ve been at SRI for five years, and my position before coming to SRI was in an early stage venture-backed environment as the general manager of a company introducing and developing a new robot for stroke therapy in the US market. Before that, I did product and business development, and before that I did university-based research just after finishing my PhD. So, I have a broad background in applying robotics, from university research to commercial product development to venture-backed early-stage companies.</p>
<p>What’s interesting is that, because of SRI’s business model as a nonprofit, I actually practice my background in all of those areas in just one job. SRI’s primary business is contract research and development, but our overall mission is to invent, apply and commercialize technologies. As the director of the robotics program, I’m responsible for running the business of our robotics program. I have profit and loss responsibility for our performance in this nonprofit environment where we’re really working towards a higher mission of impactful R&amp;D.</p>
<p>It’s a very aggressive and difficult environment, and it’s for people who want to work in a place where they can have a lot of impact: where they can work on applied solutions, and where the problem-solution is the focus, rather than the PI-driven research that you see at universities.</p>
<p><strong>SRI is an offshoot of Stanford, correct?</strong></p>
<p>You can say it’s a spin off from Stanford University. SRI originally stood for Stanford Research Institute, when it was founded 65 years ago, but it spun out as an independent nonprofit in the 1970s. It was doing some military-oriented research at that time – during the Vietnam War era – and the students didn’t want that kind of work going on on campus. Instead of closing it down it was spun off and made independent. Since then it’s really developed its own identity, and now we’ve got 40 different programs working on leading edge research. It’s not all hard-core technology like robotics; some of it is education policy…  some of it is pharmaceutical discovery …  so we operate in a very broad base of areas, but always with the mandate to work at the leading edge of applied solutions.</p>
<p><strong><br />
<img decoding="async" class="wp-image-16869 alignleft" alt="robot_cliff_edge" src="http://robohub.org/wp-content/uploads/2013/07/robot_cliff_edge-e1374166597530.jpg" width="347" height="278" srcset="https://robohub.org/wp-content/uploads/2013/07/robot_cliff_edge-e1374166597530.jpg 715w, https://robohub.org/wp-content/uploads/2013/07/robot_cliff_edge-e1374166597530-300x239.jpg 300w" sizes="(max-width: 347px) 100vw, 347px" />It seems like SRI operates half way between a university innovation lab and an investment company…  </strong></p>
<p>That’s right: there’s university research, and then there’s commercial research, and SRI lives right between those two… in a space often referred to as ‘the valley of death’ <i>[Chuckles.]</i> It’s where things go that get invented, but which just can’t seem to get applied and transitioned to the commercial world. It’s very dry to say our primary business is in R&amp;D: I would say that SRI is a big party tent in the valley of death! <i>[More laughter.] </i>People at SRI don’t just work there, we thrive there: we’re just really good at taking early stage technologies and transitioning them into practical value.</p>
<p><strong>As we were developing this series it became clear that “high risk, high reward” can mean different things to different people … the researchers on our team were talking about technical hurdles, and our start-up and business experts were talking about commercialization hurdles… and then, even if you can make it through these technical and commercial hurdles all the way to the public sphere, maybe the market isn’t ready for you… maybe policy isn’t ready for you… maybe there are going to be legal issues. I find it interesting that you seem to be coming at it from such a broad perspective.</strong></p>
<p>Maybe the environment in which SRI operating is so challenging <i>because</i> there are so many perspectives. We’re trying to actually cross this valley of death, but all the while we’ve got multiple market perspectives, we’ve got the inventors, and we have all this investment that we have to do to get it ready. How do we know how to invest in the right way? It really seems like a big problem…  The person who will grow a company is not the same person who can get it started, and it’s not the same person who can do the initial invention, or the person who can do the engineering effort to get the invention ready for market … it’s very rare to find somebody who can follow something from the very beginning to the very end.</p>
<p>So there <i>is</i> this broad set of competing interests, but the driving perspective for SRI is to align resources with what it takes to be successful – and that’s key. Really understanding what’s going on, being connected to the market by being connected to the technology, having the right people doing the right things… yes it’s broad, but there’s a single focus on finding solution sets, and one thing I’ve learned in this job is that you succeed best by putting people in a position of strength for them.</p>
<p><strong>So where is your work initiated? Are you mostly assisting inventors who are seeking investment? Or are you looking for technical solutions for government and policy-makers? </strong></p>
<p>If you look at just the business part of what we do, our main revenue comes from our contracts to do research. Our customers are organizations that want to fund research and development, and so either they come to us because they have a problem that needs solving and they don’t know have the resources or people to solve it, or they come to us because they know we have technologies that could solve their problem and they want us to develop our solutions further in order to suit their purposes.</p>
<p>On one side, we operate in this business development environment that is essentially being 100% on soft money. We have no endowment or annual corporate budget. If you don’t get the business development right then you are out of business after one year. And so you also have to be really good at evaluating your technology and qualifying the people and organizations that want to fund you to develop them. Part of my job as director is to figure out who the chronic innovators are, evaluate who could possibly fund them, and then do the work of building the relationship and making sure that everyone understands the market needs.</p>
<div class="calloutr">There’s university research, and then there’s commercial research, and SRI lives right between those two… in a space often referred to as ‘the valley of death’. It’s where things go that get invented, but which just can’t seem to get applied and transitioned to the commercial world.We’re just really good at taking early stage technologies and transitioning them into practical value.</p>
</div>
<p>Basically, we are inventing new kinds of technologies that we believe will solve fundamental problems that are aligned with our customers’ needs. In the case of the robotics program at SRI, DARPA is a key customer, and one of their needs is to maintain the US lead in various applications of robotics technology. As a result, we work with them in a very collaborative process where we are educating and interacting and supporting that mission all at the same time.</p>
<p><strong>Why does DARPA need SRI? Couldn’t they just work directly with the innovators themselves?</strong></p>
<p>In rare cases DARPA would work directly with an inventor, but it’s a government agency, and it’s not easy to manage a government contract and to meet all of the costing and security requirements. SRI provides the overall support structure for managing the business relationship with the government. The other part of what we do is managing and documenting the intellectual property.</p>
<p>It goes back to what I was saying before that it’s very rare to have a single individual who has the aptitude to do all aspects of the technology transition process from invention to commercialization. So in an organization like SRI, we have people who are strong in business development teamed up with people who are strong innovators and people who are systems applications experts. By putting teams like this together, you can actually create a better market or industry response.</p>
<p><strong>Do you have a formula or process for working out risk versus reward in terms of the research you undertake and the specific technologies that you select to move forward?</strong></p>
<p>SRI definitely has internal processes for defining the value in its technologies and how it communicates that value. We have something we call “the discipline of innovation,” which is a series of processes that, when applied, allow you to be more successful in transitioning the technology. These include simple things like identifying a champion (and the champion may or may not be the inventor, but is someone who believes in the application of the solution and is personally committed at some level to being successful), and making sure that all the resources in an organization are aligned for success.</p>
<p>We also have a very clear process for communicating the value of our innovations to the clients – and that’s something we call ‘NABC’, which is really just a structured approach to communicating value to the customer. N is the need, so we define the specific need back to the customer to make sure that we understand it. The A is the approach, the actual technical solution. Us hardcore technical personalities love to focus on this part, and what often happens is that we either have a technology looking for a solution or we have the right technology but we focus so much on describing the approach that we forget to really look at the need and align it better with what’s required to be successful… so having a balanced approach is important. B is the benefit: having a very clear understanding of what the benefits are, and at what costs, and this is relative to C, the competition.  We go through this process in a very structured way, and it creates a much better solution set and sense of clarity to our technical and business development staff when they’re beginning to look at whether to apply a specific technology to a problem.</p>
<p>The other thing I’ll add is that there is a culture of iteration at SRI, and its understood and practiced through open communication and assessment of value, so that an NABC is not a single static document – it is a dynamic document that’s constantly being revised.</p>
<div class="calloutl">The convergence of low costs and new manipulation technologies is part of an ecosystem that is going to drive innovation in the next three to five years.</div>
<p><strong>What would you say are the next breakthrough areas for robotics?</strong></p>
<p>I think there’s a very clear progression that is occurring right now, and there are two different tracks that are going to be coming together in the near future.</p>
<p>One of them is that there’s a drive for robotics technology to become more low-cost and more accessible. A lot of people think about robotics as an independent technology space, and at some level it is. But if you really look at the current state of robots that are getting penetration, like drones/UAV’s and mobile robots, the emergence of these technologies has a lot to do with the fact that their components are cheaper and more available than ever before. And part of that is not because of robotics per say, but it’s because of other markets. In particular, the cost and availability of many sensors is driven by growth in the personal and mobile computing markets. Robotics is drafting off the last 30 years of evolution of personal computing technology, and represents the next stage in that evolution.</p>
<p>The second track is manipulation solutions: robotic arms and hands that allow you physically manipulate the world. If you look at the trends again, you’ve got lots of mobile robot solutions and emerging tele-presence platforms, which generally cost under $10,000 – and some of them cost a couple of thousand dollars – but they’re all lacking manipulation.</p>
<p>There’s been an enormous amount of investment from DARPA to develop lower-cost robot arms and hand solutions, and in the next three to five years, these manipulation technologies will begin to emerge.  And when the cost of these is lowered to the extent that they become accessible to entrepreneurial, hobby-level roboticists, that’s when we’ll start to see a much broader dissemination and application of robotics into a personal robotics market, similar to what happened in the early 1980s with personal computing. That convergence of low costs and manipulation technology is part of an ecosystem that is going to drive innovation in the next three to five years.</p>
<p><strong>Is access to lower-cost equipment making it less risky to invest in robotics now?</strong></p>
<p>It’s not going to make it less risky from an investment perspective because the overall funding required for a company developing something to the point of commercial viability is so much more than the cost of the product hardware components. And often the real risk is with the management team’s ability to properly set up the business model. But it will create products that have a greater potential to get penetration because they can be offered at a lower cost to the end user. Lower cost robotic components will also enable more entrepreneurs to start companies.  So, I would say that the real benefit is that more robotics companies will get started, which will ultimately lead to more successful companies and broader uses of robotics.</p>
<p><strong>What other factors are contributing to this rapid growth in robotics?<br />
</strong></p>
<p>The number one place to look is DARPA. If you go back in the entire history of robotics innovation, and look at which technologies are emerging right now in the market and what their origins were, DARPA was the inspiration and funding driver for almost all them at their early stages. It’s really pretty dramatic if you think about it.</p>
<p>Some people look at DARPA programs and think, ‘What are those crazy scientists up to now?’ but every one of those programs represents tens of millions of dollars of R&amp;D funding, and these awards are being made to some of the top people in the country. If you look closely at who those researchers are, what their programs have been doing, and what they are being funded to do, you’re going to see the future of robotics.</p>
<p>&nbsp;</p>
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		<title>Rich Mahoney on &#8220;What do policy-makers need to do to keep pace with economic development?&#8221;</title>
		<link>https://robohub.org/rich-mahoney-on-what-do-policy-makers-need-to-do-to-keep-pace-with-economic-development/</link>
		
		<dc:creator><![CDATA[Rich Mahoney]]></dc:creator>
		<pubDate>Mon, 15 Jul 2013 21:36:35 +0000</pubDate>
				<category><![CDATA[RBI answers]]></category>
		<category><![CDATA[Rich Mahoney]]></category>
		<category><![CDATA[Robotics by Invitation]]></category>
		<guid isPermaLink="false">http://robohub.org/?p=16626</guid>

					<description><![CDATA[I am not sure how to describe the specifics of what policy makers should do, but I think there are two gaps that policy makers should think about that are associated with the economic development impact of robotics: sufficient funding to support an emerging robotics marketplace, and detailed descriptions of the innovations needed to solve [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>I am not sure how to describe the specifics of what policy makers should do, but I think there are two gaps that policy makers should think about that are associated with the economic development impact of robotics:</p>
<ol>
<li>sufficient funding to support an emerging robotics marketplace, and</li>
<li>detailed descriptions of the innovations needed to solve specific problems.<span id="more-16626"></span></li>
</ol>
<p>The recent <a href="http://www.whitehouse.gov/blog/2013/03/20/road-cutting-edge-robots" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">US National Robotics Initiative</a> did a good job of coordinating marketing of existing funding opportunities in robotics R&amp;D across government agencies, but was directed only at R&amp;D.  Governments can drive innovation in economic development as well by creating acquisition opportunities, or where the government does not purchase directly, by aligning policy with requirements in the market. This is a little-used scenario for robotics so far, outside perhaps acquisition by the military of IED-defeat robots. Other markets that could benefit include agriculture, environmental protection, and healthcare.</p>
<p>To my second point, in order to develop economic incentives through acquisition or policy change, government agencies need well-articulated target solutions that provide a desired impact, and some sense of how acquisition budgets or policy would be aligned with those solutions. DARPA is very good at driving innovation this way. It does not say, &#8216;please work on robots related to the following list of healthcare areas,&#8217; but instead, its Program Managers provide a very specific description of the robot they would like to see demonstrated, with a corresponding need that will be filled when that demonstration is accomplished. DARPA&#8217;s mission is associated with national defense. So, from a policy perspective, it would be valuable for various other government agencies to describe the robots that solve specific problems in their sector.</p>
<p>There are many other issues that will need to be addressed as robots emerge in these different markets but, typically, specific markets are very good at adapting standards as technology evolves. UAV-based solutions for agriculture, for instance, are forcing policy-makers to address <a href="http://www.faa.gov/news/updates/?newsId=68004" data-wpel-link="external" target="_blank" rel="follow external noopener noreferrer">laws related to our airspace</a> for these types of devices.  The emerging self-driving vehicle market is leading to changes in driving laws.  But the markets police themselves.  Although there is a lot of attention to new developments in robotics, the actual level of applied innovation is relatively modest, and is throttled at some level by the factors I have highlighted.</p>
<p><a href="http://robohub.org/?p=16607" data-wpel-link="internal">Read more answers →</a></p>
<p>&nbsp;</p>
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		<title>Effect of robots on jobs? Only time — and management teams — will tell</title>
		<link>https://robohub.org/effect-of-robots-on-jobs-only-time-and-management-teams-will-tell/</link>
		
		<dc:creator><![CDATA[Rich Mahoney]]></dc:creator>
		<pubDate>Mon, 15 Apr 2013 15:38:36 +0000</pubDate>
				<category><![CDATA[opinions]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Rich Mahoney]]></category>
		<category><![CDATA[RobohubFocus on Jobs]]></category>
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					<description><![CDATA[Although there is a surge in early stage personal and service robotics activity right now, it will take time to find out which technologies and companies will be the real winners, and only then will we learn the real affect on the overall jobs picture. I do believe, though, that we will see a new [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>Although there is a surge in early stage personal and service robotics activity right now, it will take time to find out which technologies and companies will be the real winners, and only then will we learn the real affect on the overall jobs picture. I do believe, though, that we will see a new set of ROI&#8217;s emerge that will alter the jobs landscape, resulting in new jobs in a growing US-based robotics industry, as well as new job skills required to work synergistically with safe service robots.<span id="more-12306"></span></p>
<p><strong><i>This post is part of </i><a href="http://robohub.org/tag/robohubfocus-on-jobs/" data-wpel-link="internal"><i>Robohub&#8217;s Jobs Focus</i></a><i>.</i></strong></p>
<div class="calloutr">The success of a start-up is based on management ability, and it will take time to see which companies have the technology, target market, and team to succeed and create jobs.</div>
<p>At this stage, I don&#8217;t think the core technology is the primary differentiator for the success of emerging companies. One aspect of robotics commercialization that is often highlighted, but often overlooked, is the fact that the actual business value of a robotics company can take many years to validate. The existing base of successful robotics companies, Intuitive Surgical, iRobot, etc., all took close to a decade or more to become successful. The basic premise is that low-cost hardware is helping to support more startups. But the success of a start-up is based on management ability, and it will take time to see which companies have the technology, target market, and team to succeed. Going forward, these teams will be the ones that reveal the real value of robotics, and the resulting impact on jobs.</p>
<p>I think there are two trends for management teams to watch regarding jobs and the emerging personal robotics market. The first is New Efficiencies.  In this case, emerging robotics technology is integrated into emerging markets as part of the overall business model and bottom line performance. In this case, there is a growth trend with respect to a new market, and robotics plays a role in the success of the emerging business solution by automating key activities that keep costs down. The jobs story in this case is usually a good one. New jobs are created as companies succeed. This is what is happening in the warehouse logistics market right now.  Driven by the competition to provide same day delivery, Amazon, Wallmart, Target, etc. are all building out new distribution facilities closer to population areas. Robotics technology (<a href="http://www.kivasystems.com" target="_blank" data-wpel-link="external" rel="follow external noopener noreferrer">Kiva</a> is a well-known example) is being used to create super efficient product handling.  These new warehouses become a source of jobs, although with different requirements than the traditional warehouse job.</p>
<div id="attachment_12307" style="width: 238px" class="wp-caption alignleft"><img decoding="async" aria-describedby="caption-attachment-12307" class=" wp-image-12307   " alt="Motorika's ReoGo." src="http://robohub.org/wp-content/uploads/2013/04/1169_e404dbfdc032f23657459f5528e69781.png" width="228" height="283" srcset="https://robohub.org/wp-content/uploads/2013/04/1169_e404dbfdc032f23657459f5528e69781.png 516w, https://robohub.org/wp-content/uploads/2013/04/1169_e404dbfdc032f23657459f5528e69781-241x300.png 241w" sizes="(max-width: 228px) 100vw, 228px" /><p id="caption-attachment-12307" class="wp-caption-text">Motorika&#8217;s ReoGo.</p></div>
<p>The second trend, and the one that is more compelling to me, is High-Value Gap Filling. In this case, the robot product works closely with a skilled human operator to augment the operator, performing functions that would not be done easily otherwise. I spent several years introducing <a href=" http://cabrr.cua.edu/res/docs/publications/lum-topics-in-stroke-rehab.pdf" target="_blank" data-wpel-link="internal">a robot to support therapists working with stroke patients to rehabilitate arm function following a stroke</a>. Our product focused exclusively on arm therapy, where it has been shown that intense rehabilitation can lead to better outcomes than were traditionally thought possible. The device is used by patients to perform hundreds of engaged arm movements per therapy session. Therapists know how to perform this type of therapy, but the current treatment landscape, which is very complicated for stroke recovery, rarely has room to just focus on arm movements, and actual arm engagements are in the dozens per session. In this case, the robot helps the therapist help the patient, but in no way could replace the therapist&#8217;s knowledge and experience.</p>
<p>A related example of Gap Filling is the use of robotics to address needs in agriculture. The opportunities are in part driven by the lack of available labor resulting from recent changes in immigration policy. It is likely that the labor market in agriculture will be impacted going forward.</p>
<p>Remember also, that the robotics market is where personal computing was back in the 1980s. Few would have been able to predict the types of jobs that would emerge related to personal and mobile computing, social networking, etc. Robotics has the potential to result in similar game-changing new markets, with similar implications on the jobs market.</p>
<p>Only time, and innovative management teams, will tell.</p>
<p><strong><a href="http://robohub.org/tag/robohubfocus-on-jobs/" data-wpel-link="internal"><i>See all the posts in Robohub&#8217;s Jobs Focus </i>→</a></strong></p>
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