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Gita Reese Sukthankar: Data-driven Social Informatics | CMU RI Seminar


curated by | March 25, 2016

“Dr. Gita Sukthankar is an Associate Professor and Charles N. Millican Faculty Fellow in the Department of Computer Science at the University of Central Florida, and an affiliate faculty member at UCF’s Institute for Simulation and Training.” Her abstract follows: “Data-driven social informatics unites models derived from social science with data-driven approaches in order to model and predict population behavior patterns. It can be used to advance our understanding of human behavior, guide public policy decisions, and improve user experience with both robots and software agents. In this talk, I’ll describe work from my lab in which we use a combination of agent-based modeling, machine learning, and crowdsourcing to model human social systems. The benefits of this approach will be illustrated using three case studies: 1) predicting the influence of social norms on smoking cessation behavior, 2) tracking campus parking usage using crowdsourcing and transportation modeling, 3) learning collaboration patterns from co-authorship networks. We believe that the combination of techniques yields a more nuanced view that relying on data alone.”



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