One of the chief goals of the Robots14 event in Boston last month was to bring various constituents of the robotics community – innovators, researchers, startups, entrepreneurs – together in one place to hash out what it takes to go “from imagination to market”. Co-organized by Swissnex Boston, Robohub, and Swisslink in collaboration with the Martin Trust Center for MIT Entrepreneurship, this one-day single track seminar and networking event at MIT’s cozy Wong Auditorium was both varied and intimate enough to achieve just that. In case you missed it, here’s a recap.

The morning kicked off with a talk by sci-fi writer Michael A. Burstein, who reminded us that the history of robotics began in the imagination, with early Greek classics like Hephaestus from the Iliad and the Pygmalion myth from Ovid describing mankind’s obsession with automaton figures that were human-like “but not born a human being”. Other early literary influences included the hebrew Golem, Frankenstein and even Tik Tok from the Wizard of Oz series, but the first time the word “robot” appeared was in the 1920 Czech play by Karel Čapek called R.U.R., which had the subtitle “Rossum’s Universal Robots”. Even the early Oxford English Definition of robot as a “chiefly science fiction” term illustrates the literary influence on the field. Watch Burnstein’s talk here.

Nature can be stranger than science fiction, however. Radhika Nagpal from Harvard’s Wyss Institute described how self-organizing biological systems like termite colonies can build complex structures through the decentralized actions of many small and limited individuals – a great source of inspiration for roboticists and computer scientists looking to build cooperative systems. Nagpal’s research combines the ideas of “self-assembly” and “social insects” to look at how simple robots with minimal sensing and actions can “mark” or “encode” the environment as a form of communication, allowing them to coordinate to build complex structures that are larger than the robots themselves. Watch Nagpal’s talk here.

MIT’s Sangbae Kim also takes his research cues from nature, and asks us “What is the role of biology in the design process of making a robot?”. Pointing to his bio-inpsired work on the MIT Cheetah, which can run and gallop with remarkable efficiency, Kim reminded us us that, unlike typical robots, animals aren’t designed for a single task; their bodies have evolved not just to jump, run or balance, but also to find food, socialize and reproduce. As such, simplifying models are needed if we are to begin to understand and efficiently mimic animal movements like galloping, turning and jumping. With his next focus on optimization, Sangbae Kim thinks the Cheetah robot system could approach the efficiency of cars within the next few years. Watch Kim’s talk here.

Biomechanics is also fundamental to the research of Conor Walsh, which was presented by Zivthan Dubrovsky from Harvard’s Wyss Institute. Walsh designs soft wearable robots that contain soft, stretchable sensors that measure tension and force in various directions, and which can be used to augment the skeletal structure in people with physical impairments. Noting that rigid exoskeletons actually make it harder to walk, Walsh proposes that soft wearable robotics can augment performance without interfering with our underlying biomechanics – and unlike rigid systems that would require multiple degrees of freedom, soft robotics makes sophisticated bending and twisting motions possible by applying fibre reinforcements and laminates to the device surface.

Flexible materials aren’t just useful in mechanical applications. Dario Floreano of EPFL has worked with bendable sensors that take their cue from nature too, but his focus is vision. Using the compound shape of insect eyes as inspiration, his lab developed Vision Tape – a bendable vision sensor that can be applied to clothing and hats – as well as its predecessor, the Curved Artificial Compound Eye (CurvACE). This technology uses flexible vision sensors to create curved ‘eyes’ that have a wide field of view and excellent motion perception, even in dark environments, making them ideal for obstacle avoidance in wearable applications (such as clothing that can be used as a collision-alert system for the blind), or for flight control in UAVs. Watch Floreano’s talk here.

There was a time when computers were elaborate technologies that were only used by experts, and when Cynthia Breazeal from MIT’s Media Lab first entered the field of robotics, “it was very much in the same place … No one was asking: What would it mean to bring this technology in to the home?” In her early work with Kismet, however, Breazeal noticed that robots had the ability to push our psychological buttons in a very profound way: what would it mean to build a socially intelligent robot? Citing research that showed that people drive more safely with a robot assistant than with a smart phone assistant or even a human assistant, Breazeal asks “What if it’s the case that people do better with robots?”. Breazeal envisions social robotics as a vector for bringing robotics into wider use, and suggests that successful commercialization hinges on thinking of robots as a new media platform through which companies will place recognized brands into the home.

Following a lunchtime packed with robot demos, the startup pitches kicked off the afternoon session. Adrien Briod pitched the Gimball as a robot designed for flight in cluttered spaces – its rotating spherical cage enables it to safely collide with obstacles (even humans!) and continue flying afterwards. John Amend from Empire Robotics pitched the Versaball, a unique gripper with a knack for picking up all kinds of items, from smartphones and Lego pieces to plastic cups and even broken glass! Arron Acosta from Rise Robotics pitched the Cyclone Muscle, an affordable lightweight linear actuator that uses a differential conical drive to turn a rotary motor into a linear ‘muscle’. Aaron Horowitz from Sproutel pitched Jerry the Bear, a robotic stuffed bear that teaches children with Type 1 diabetes to manage their illness through play.

While most robots aren’t designed to elicit a social or emotional response, some, like Jerry the Bear, are. Kate Darling from MIT’s Media Lab spoke about near-term ethical questions in social robot design and human interaction, noting that we respond to social cues from lifelike machines, even if they are not real. For this reason, she argues, it may be in our best interest to extend ‘rights’ to robots (similar to how we have done to animals), not because robots inherently need rights, but because ‘rights’ help to set the bar for socially acceptable behaviour. You wouldn’t want to hang out with someone who ‘tortures’ lifelike robots, would you? Watch Darling’s talk here.

Organizations may invest in robotics to improve efficiency, but Matt Bean from MIT Sloan  says that robots can be a source of technical legitimacy too. Pointing to a case study of the use of telepresence robots within a hospital network, Bean determined that “The prime value of a robot may not be in what it was designed to do, but in its value as a legitimizing symbol.” Watch Bean’s talk here.

Perhaps one of the best-known case studies in robotics of imagination-to-market success is Kiva Systems. Kiva’s concept – to bring thousands of networked mobile robots to distribution warehouses to automate the delivery of consumer goods – was motivated in part when Co-founder Mick Mountz discovered a video of the fast-moving robot team that then-Cornell professor Raffaello D’Andrea had fielded at a RoboCup soccer event. D’Andrea soon joined Mountz and electrical engineer Peter Wurman as fellow co-founders, and the threesome embarked on a wild ride that reached epic proportions when Kiva was sold to retail giant Amazon.com for $775 million in 2012.  Parris S. Wellman, Senior Director of Engineering at Kiva, spoke about what lies ahead for Kiva now that it has been sold and has to scale to Amazonian proportions. Fortunately for Kiva, scalability was built into the system design from the get-go.

Ben Einstein from Bolt spoke about the challenges of manufacturing in the robotics space. Despite hardware being suddenly the hot thing for VCs to be involved in thanks to cheap components, established manufacturing pipelines in China, crowd funding and 3D printing for rapid prototyping, moving from idea to market remains a serious challenge for most robotics startups. One of the biggest obstacles is convincing VCs that you are solving a real need for a lot of people; they don’t want to invest in a product you sell online, they want to invest in a product that can be purchased through major retailers like BestBuy, which will require thousands of product units on standby. And every ten cents of production cost per unit matters at that scale … it’s a whole new way of thinking of product design for most entrepreneurs when they are starting out. Watch Einstein’s talk here.

Daniel Theobald from Vecna rounded out the speaker’s list with a talk on how we can expect the robotics market to impact us as it evolves in the coming years. Noting that it’s gotten easier since Google “vacuumed up” so many companies and legitimized the robotics space, Theobald said the key to success is to automate things that don’t matter so that people can focus on things that do matter. Theobald expects that robots will be able to do just about any physical job a human can do within the next few decades, meaning that there will be a lot of people looking for something to do in the coming years if we do not make an effort now to rethink our relationship to technology. He believes that the onus is on scientists, engineers and businesses to plan how this new technology can be leveraged to improve the stability of our economic environment, and not just disrupt it.

Robots14 wrapped up with a lively panel discussion on what it takes to launch your robot – you can find a summary of our favourite soundbites from the panel here.

Hope to see you at ROBOTS next year!

It’s just a few days until the RobotLaunch Finals on May 20, where our remaining six teams will battle it out in front of a live panel of judges. So we thought we’d recap some of the expert advice we gleaned from the speakers at the Robots2014 event at MIT last month to help our startups prepare. Co-organized with Swissnex Boston, the event brought researchers, startups and VCs together under one roof. Here are some of our favourite sound bites from the ‘Imagination to Market’ event:

On filling a need

“One question people don’t ask enough is: why do I need a robot to solve this problem?”

-Chris Moehle, National Robotics Engineering Center – CMU

“Business doesn’t get excited about complex things – they get excited about simple things that solve problems.”

– Daniel Theobald, Vecna @Vecna_Tech

On attracting investors

“Four things matter to every VC:
1) World Class Team
2) Big Problem
3) Great Traction
4) Bold Vision.”

– Ben Einstein, Bolt @BenEinstein, @BoltBoston

“People often have a hard time talking about the benefits to the customer instead of talking about the technology.”

– Elaine Chen, Martin Trust Center, MIT @chenelaine, @EshipMIT

“You want to avoid taking VC investment as long as you can. The further you get on your own, the more you will retain.”

– Daniel Theobald, Vecna @Vecna_Tech

“A disagreement with your VCs can set you back a year. Make sure you are on the same page.”

– Miriam Bekouche, Indiegogo @miriam_leia, @Indiegogo

On pathways market

“Going out and talking to people is what tells you whether you have a product that can get to market. Think of commercialization while you’re doing your research. And do it early.”

– Chris Moehle, National Robotics Engineering Center, CMU

“Successful commercialization hinges on thinking of robots as a new media platform through which companies will place recognized brands into the home.”

– Cynthia Breazeal, MIT Media Lab @medialab

On patents

“Your first problem isn’t that someone is going to steal your idea, it’s getting people to use your idea at all.”

– Kate Darling, MIT Media Lab @grok_

“Patents are expensive and hard.”

“The actual value of a patent is incredibly difficult to pinpoint, but the perceived value of a patent can be important.”

-Ben Einstein, Bolt @BenEinstein, @BoltBoston

On liability

“One of the major concerns that startups should have is liability. That’s the big issue.”

 – Kate Darling,  MIT Media Lab @grok_

On crowdfunding

“There are so many different points at which crowdfunding can be helpful. It’s  not just a great way to get dollars, it’s a great way to get feedback on your product. ”

“A good time to crowdfund is about 6 months before you’re ready to go into production.”

– Miriam Bekouche, Indiegogo @miriam_leia, @Indiegogo

“One use of crowdfunding is as a vehicle to test acceptance and interest. With crowdfunding you are testing a prototype, not selling a product, so it’s a great way to get around regulatory issues.”

– Elaine Chen, Martin Trust Center, MIT @chenelaine, @EshipMIT

On manufacturing

“They call it HARDware for a reason.”

-Ben Einstein, Bolt @BenEinstein, @BoltBoston

See video footage and tweets from the Robot14 event.

Networking and follow-up are paramount in almost all new ventures. Sproutel is a perfect example.

Up until very recently, funders often shied away from robotic start-up ventures for fear that a lot of money would be at risk for many years before any chance of ROI would occur. Those fears are often true but, in many instances, not for the reasons frequently described: time involved in concept development, prototype building, hardware development, product engineering to get to a reasonable price point, etc.

Less often, the reasons are to enhance the product – and particularly in relation to robotics start-ups, their AI – by responding to in-the-field reactions, needs and observations. Jerry the bear, by start-up Sproutel,  is a case in point.

Aaron Horowitz, a presenter at the Robot Demo Lunch portion of a one-day event at MIT recently, eloquently described the plight of children diagnosed with life-long diseases. He and his team established Sproutel, a start-up focused on using technology to help children manage those diseases starting with diabetes. Sproutel uses a robot teddy bear, Jerry, plus games, stories and devices, to allow children to learn the skills needed to take care of themselves for the rest of their lives. Sproutel’s Jerry-bot lets the child teach it how to cope with all the complications of diabetes: carb counting, identifying symptoms, responding to hypoglycemic events, etc.

Horowitz and Chung, through initial funding and contacts from those people, were able to attend a 3,000 families-with-diabetes event where they gained insight into their needs and improved Sproutel’s product with that information. “The biggest thing we learned was that a story and personality were key to prolonged engagement with Jerry. This drove us to craft the narrative of Jerry training for the All Stars Games. Children are now tasked with helping Jerry train, learning how to master their diabetes in the process,” said Horowitz.

Of the resulting $300 diabetes product now for sale, author, lecturer and child mental health specialist Joyce Catlett said:

The interaction between a young child and the robotic bear – particularly as the child educates the bear about how to handle diabetes – not only builds independence in the child, it empowers them to assume more responsibilities for self-care. I also see it facilitating a more positive relationship between the child and the parent or primary care-giver. Additionally, I was impressed with the “bear’s” use of many of the principles of good child psychotherapy — learning through modeling and imitation.

“We have been working on the venture for 4 years; 2 years were spent at Northwestern University as a school project. It wasn’t until 2 years ago that we incorporated with the broader vision of Sproutel – creating radically new interfaces that provide emotional context to the way we interact with the technology around us.” Sproutel recently gained endorsements and strategic partnerships that are propelling it forward with Jerry for diabetes and onward to providing a similar strategy and product for asthma.

Only in a city rich with foreign consulates, tech publications (such as MIT Technology Review), alumni and networking groups, and a significant technology cluster of successful tech business executives, technology transfer agencies, extraordinary universities (MIT, U of Boston, Harvard) and hundreds of high-tech companies, entrepreneurs and VCs, could you have a 1-day event like “Robots: From Imagination to Market.”

Sponsored by Robohub, the Swissnex and the Boston Consulate of Switzerland, and SwissLinkBoston (a networking platform of young professionals), the 1-day conference covered research, demonstrated start-up products, heard their pitches and success stories and had talks and panels about launching robotics start-ups.

Roboticists presenting, mingling and networking with the crowd at the event included Cynthia Breazeal from the MIT Media Lab, Miriam Bekkouche, from Indiegogo, Ben Einstein, from Bolt, Zivthan Dubrovsky, from Harvard’s Wyss Institute and Dario Floreano, the director of the Swiss National Center for Robotics.

UPDATE Video and live tweets! Join us for a full day seminar and networking event at MIT on April 17 called “ROBOTS: From Imagination to Market”. Starting with an introduction to robots in science fiction, we will dive into the latest research, hear the newest startup pitches and learn from successful companies. Additional highlights will include live robot demos, an overview of legal and ethical questions, and a panel discussion with key actors in the field.

Tweets about “#ROBOTS14”

#ROBOTS14 is geared towards the Boston-based research and business community in robotics. Get your free ticket here: http://robots14.eventbrite.com/

The event is organized by Swissnex Boston, Robohub, and Swisslink in collaboration with the Martin Trust Center for MIT Entrepreneurship.

You can find the program below, let us know if you have a robot demo or startup pitch (email shauert@mit.edu). We’ll be covering the seminar live on Robohub, so make sure to tune-in on April 17.

Program

Imagination

9:00 am

Robots in Science Fiction
Michael A. Burstein

Research

9:30 am

Self-Organized Systems
Radhika Nagpal
Wyss Institute – Harvard

10:00 am

Soft/Biomimetic Robots
Sangbae Kim
MIT

11:00 am

Soft Wearable Robots
Zivthan Dubrovsky
Wyss Institute – Harvard

11:30 am

Personal Robots
Cynthia Breazeal
MIT Media Lab

12:00 am

Aerial Robots
Dario Floreano
EPFL

Lunch Demos

Gimball
Przemek Kornatowski
EPFL

TERMES Project
Kirstin Petersen
Wyss Institute – Harvard

AERobot
Mike Rubenstein
Wyss Institute – Harvard

Printable Robots
Mike Tolley
Wyss Institute – Harvard

Soft Sensors
Daniel Vogt
Wyss Institute – Harvard

Startup Pitches

1:30 pm

John Amend
Empire Robotics

1:35 pm

Adrien Briod
Gimball

1:40 pm

Aaron Horowitz
Sproutel

1:45 pm

Arron Acosta
Rise Robotics

Business

2:00 pm

Law & Ethics
Kate Darling
MIT Media Lab

2:30 pm

The Business of Robotics
Matt Beane
MIT Sloan

3:00 pm
Hardware Accelerators
Ben Einstein – Bolt

4:30 pm

Success Stories

Kiva Systems – Parris S. Wellman
Vecna – Daniel Theobald

Panel Discussion

5:30 pm
How to go from imagination to market?

Panelists:
Matt Beane | Sloan – MIT
Christina Chase | Martin Trust Center – MIT
Elaine Chen | Martin Trust Center – MIT
Kate Darling | Media Lab – MIT
Chris Moehle | National Robotics Engineering Center – CMU
Miriam Bekouche | Indiegogo

Moderator:
Sabine Hauert | Robohub