The vision of many of us for robocars is a world of less private car ownership and more use of robotaxis — on-demand ride service in a robocar. That’s what companies like Uber clearly are pushing for, and probably Google, but several of the big car companies including Mercedes, Ford and BMW among others have also said they want to get there — in the case of Ford, without first making private robocars for their traditional customers.
In this world, what does it cost to operate these cars? How much might competitive services charge for rides? How much money will they make? What factors, including price, will they compete on, and how will that alter the landscape?