Max Gadney founded design company After the Flood in 2012 after 10 years at the BBC where he led the design of the award winning BBC News website. He changed how the BBC measured it’s website as well as commissioning digital projects in BBC Vision. Mike Gallagher is the lead designer. He joined After the Flood from the leading information design firm Dubberly Design Office in San Francisco (working for Amazon, Zite, and Alere) and 3 years teaching design at UPenn, Rutgers, and Yale. Nick Cross is After the Flood’s Chair, bringing extensive experience of brand strategy consulting, implementation and executive leadership for organisations going through change in banking, retail, media, arts, culture, and government. About us: Data is the building material of the 21st Century business, but many companies are struggling to use it effectively. They feel deluged by data or frustrated with their inability to harness it. By transforming data into a meaningful story we help our partners understand their markets and themselves better. We do this by combining specialist digital product and service design with an in-depth understanding of what impact businesses want to achieve with their data. We work with businesses who create their own data and want to amplify its value to customers and employees, as well as businesses that use commonly accessible data and want a differentiated customer experience. Our work with organisations such as the BBC, Redburn, UEFA and Tesco means we bring cross-sector insights to the business problem.

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