Oliver Bendel is a philosopher and a literary scholar with a doctor’s degree in business informatics. In the past he led technical and academic institutions at universities. Today, he is lecturing and researching as a professor of business information science at the School of Business in Brugg-Windisch, Olten and Basel (University of Applied Sciences and Arts Northwestern Switzerland FHNW), with focus on knowledge management, social media, mobile business, information ethics and machine ethics.