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What do consumers want? Better batteries, not wearables | Fortune

by Hallie Siegel

15 January 2015

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You wouldn’t guess it wandering the endless displays of gadgets here at the Las Vegas Consumer Electronics Show, but the top tech need on the mind of most Americans isn’t sharper televisions, smarter watches, virtual reality glasses or connected refrigerators.

It’s better batteries. That’s the conclusion of a new Fortune-SurveyMonkey study, released today in Las Vegas during the annual show.

When asked “what new or improved smartphone feature are you most excited about,” “improved battery life” was the leading answer by a long shot – 33% . Faster processors came in second, with 16% of respondents.

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