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CES 2015

Empire_Robotics_Versaball_CES_2015

Exhibiting at big events takes both time and money. Is it worth it for a robotics startup to invest in big expos like CES?  We asked Bill Culley of Empire Robotics – the company behind the VERSABALL soft ball gripper – to share his perspective. 

by   -   January 12, 2015

Mercedes told us that they have been developing autonomous vehicles (AVs) for over 30 years and that the F 015 is a product of all of that time and investment. It left me covering the full spectrum of amazed, from ‘great!’ to ‘why?’

A BMW stops on its own when the driver tries, full throttle, to drive it into the obstacle.

Lots of people were making demonstrations of traffic jam assist at CES — simple self-driving at low speeds among other cars. All the demos were of a supervised traffic jam assist. This style of product (as well as supervised highway cruising) is the first thing that car companies are delivering (though they are also delivering various parking assist and valet parking systems).

The much touted Mercedes F105 “Luxury in Motion” is a concept, and not a planned vehicle, but it draws together a variety of ideas — most of which we’ve seen before — with some new explorations.

I see new articles on robocars in the press every day now, though most don’t say a lot new. Here, however, are some of the recent meaningful stories from the last month or two while I’ve been on the road. There are other sites, like the LinkedIn self-driving car group and others, if you want to see all the stories.



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