The best way to commercialize robotics research is to make better connections between academics and entrepreneurs. Academics venturing out into the business world tend to have a “hammer looking for a nail” mentality, and often lack an appreciation of the skills and real-world experience that entrepreneurs and business-minded folks bring to the table. Likewise, most entrepreneurs cannot accurately estimate the complexity of the underlying technology … they do not know what is hard to do and what is not. Nor should they be blamed for this: speaking as an academic, I must admit that distinguishing between what is easy and what is difficult to achieve is not usually the focus of our publications, web pages or videos. So how do we bridge this gap? Two ideas: