Robohub.org
 

Apple to invest $7 billion in robots


by
18 June 2012



share this:

… According to a story in Seeking Alphaª, Apple plans to purchase billions of dollars of industrial robots from Fanuc for placement within Foxconn’s factories in China. Neither Apple nor Foxconn have confirmed the piece.
… It takes 141 steps to make an iPhone and passes through 325 pairs of hands over 5 days. Although labor only represents about 3% of the cost of building these products, wages of Chinese factory workers have been rising at about 15% a year. Problems managing this workforce have also tarnished Apple’s image. Thus Apple’s move represents an important step.
… The Apple robots deployed by Foxconn and other Apple sub-contractors, will be designated for use in only making iProducts. That’s a strategic move on Apple’s part to tie up a huge chunk of global robot and electronics production and stay ahead of the competition.
… Seeking Alphaª says that Apple will increase it’s capital outlays to $7.1 billion and believes that a significant portion of that sum will be for robot and automated, computerized machine tool purchases.




Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.

            AUAI is supported by:



Subscribe to Robohub newsletter on substack



Related posts :

How green is your robot? And other awkward questions

Robots clean rivers and sort waste, monitor ecosystems, and inspect renewable-energy infrastructure. But even the greenest robot has an environmental footprint.

These tiny drones are powered by sound

  24 Aug 2026
EPFL engineers have designed acoustic cavities that convert sound waves into thrust, propelling small robots and ultralight aerial vehicles without on-board actuators or electronics.

#AAMAS2026 blue sky award winner: Foundation world models for agents in changing environments

and   21 Aug 2026
Hear from the AAMAS 2026 Best Blue Sky Paper Award winner.

Robotics roadmaps from around the world spotlight of the month: Japan

Robots have been a prolific theme in Japanese pop culture and media since the 1950s

Intermittent swimming promotes the energy efficiency of fish-like robot movements

How zebrafish-inspired robots save energy by swimming in bursts.

What does it take for a robot to hold a conversation with a room, not just a person?

and   14 Aug 2026
Find out about a summer school held at Imperial College London.

Robotics roadmaps from around the world

We embark on a tour into some of the recent and prominent robotics roadmaps from around the world.

A ‘5-in-1’ seed-sized surgical robot

Mini robot can move, cut tissue, release drugs, grip and store samples, and generate heat wirelessly



AUAI is supported by:







Subscribe to Robohub newsletter on substack




 















©2026.05 - Association for the Understanding of Artificial Intelligence