Robohub.org
 

Apple to invest $7 billion in robots


by
18 June 2012



share this:

… According to a story in Seeking Alphaª, Apple plans to purchase billions of dollars of industrial robots from Fanuc for placement within Foxconn’s factories in China. Neither Apple nor Foxconn have confirmed the piece.
… It takes 141 steps to make an iPhone and passes through 325 pairs of hands over 5 days. Although labor only represents about 3% of the cost of building these products, wages of Chinese factory workers have been rising at about 15% a year. Problems managing this workforce have also tarnished Apple’s image. Thus Apple’s move represents an important step.
… The Apple robots deployed by Foxconn and other Apple sub-contractors, will be designated for use in only making iProducts. That’s a strategic move on Apple’s part to tie up a huge chunk of global robot and electronics production and stay ahead of the competition.
… Seeking Alphaª says that Apple will increase it’s capital outlays to $7.1 billion and believes that a significant portion of that sum will be for robot and automated, computerized machine tool purchases.




Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.

            AUAI is supported by:



Subscribe to Robohub newsletter on substack



Related posts :

Intermittent swimming promotes the energy efficiency of fish-like robot movements

How zebrafish-inspired robots save energy by swimming in bursts.

What does it take for a robot to hold a conversation with a room, not just a person?

and   14 Aug 2026
Find out about a summer school held at Imperial College London.

Robotics roadmaps from around the world

We embark on a tour into some of the recent and prominent robotics roadmaps from around the world.

A ‘5-in-1’ seed-sized surgical robot

Mini robot can move, cut tissue, release drugs, grip and store samples, and generate heat wirelessly

AI agents create virtual playgrounds to help robots get crucial training data

  07 Aug 2026
“SceneSmith” system uses collaborative AI agents to create realistic 3D environments of places like kitchens, hotels, and living rooms, where robots can simulate everyday chores.

Robots in society, business and culture: July 2026

A round up of robotics stories in a new monthly series from IEEE RAS.

Simulated zebrafish and a vision-equipped robotic fish reveal how the body shapes brain circuits

Researchers look to the fish brain to create a robotic zebrafish that can autonomously swim upstream.

Researchers develop modular nanorobot

  31 Jul 2026
A team at the University of Basel has developed a versatile nanorobot with propulsion and payload modules.



AUAI is supported by:







Subscribe to Robohub newsletter on substack




 















©2026.05 - Association for the Understanding of Artificial Intelligence