Carls Jr ad say: If machines can’t eat it, machines shouldn’t make it. But robots do process food.

by Frank Tobe

29 June 2011

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… The robot in Carl’s Jr’s new ad is a symbol for the evil, alien machines that bread other chicken patties before they’re frozen.
… Stephen Colbert does a schtick about Robo-Slackers”—skip forward to 3:26 to see the bit.
… Humor aside, robots ARE involved in food processing and packaging. It’s a rising area of robotics. Food quality, safety, labor costs and productivity are the drivers. ABB, FANUC, Adept and a fleet of integrators are the providers enabling large food and beverage processors to better handle baked goods, meat and poultry products and candy.
… Already in use in the EU and Japan, and seeking approval in the US, Japanese-made robot deboning machines are working in refrigerated rooms on chicken legs and ham thighs.

Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.

Carls Jr ad say: If machines can’t eat it, machines shouldn’t make it. But robots do process food.

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