Robohub.org
 

Apple buys Israel’s PrimeSense for $350 million


by
29 November 2013



share this:

PrimeSenseFamous from being the synchronized depth perception system inside the Microsoft Kinnect, PrimeSense, a venture-funded company based in Tel Aviv, was just acquired by Apple for $350 million.

Bloomberg reports that Apple confirmed the purchase but reported that Apple won’t discuss their purpose or plans in relation to the acquisition.

PrimeSense has been developing depth-sensing technology such as that in the new 3D Systems Sense 3D scanner, or the navigation platform Ava by iRobot or the Smart Terrain by Qualcomm’s Vuforia. In addition to the Ava, PrimeSense’s 3D sensing technology, with its affordable sensors, is opening up new possibilities in robotics including letting the robot “see” their surroundings just like humans do.

With the PrimeSense camera system you can take a picture of something and see it in deep ways. The technology could be helpful in home consumer products as well as for various professions like field workers, machine shops and manufacturers.



tags: ,


Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.





Related posts :



Robot Talk Episode 125 – Chatting with robots, with Gabriel Skantze

  13 Jun 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Gabriel Skantze from KTH Royal Institute of Technology about having natural face-to-face conversations with robots.

Preparing for kick-off at RoboCup2025: an interview with General Chair Marco Simões

and   12 Jun 2025
We caught up with Marco to find out what exciting events are in store at this year's RoboCup.

Interview with Amar Halilovic: Explainable AI for robotics

  10 Jun 2025
Find out about Amar's research investigating the generation of explanations for robot actions.

Robot Talk Episode 124 – Robots in the performing arts, with Amy LaViers

  06 Jun 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Amy LaViers from the Robotics, Automation, and Dance Lab about the creative relationship between humans and machines.

Robot Talk Episode 123 – Standardising robot programming, with Nick Thompson

  30 May 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Nick Thompson from BOW about software that makes robots easier to program.

Congratulations to the #AAMAS2025 best paper, best demo, and distinguished dissertation award winners

  29 May 2025
Find out who won the awards presented at the International Conference on Autonomous Agents and Multiagent Systems last week.

Congratulations to the #ICRA2025 best paper award winners

  27 May 2025
The winners and finalists in the different categories have been announced.

#ICRA2025 social media round-up

  23 May 2025
Find out what the participants got up to at the International Conference on Robotics & Automation.



 

Robohub is supported by:




Would you like to learn how to tell impactful stories about your robot or AI system?


scicomm
training the next generation of science communicators in robotics & AI


©2025.05 - Association for the Understanding of Artificial Intelligence


 












©2025.05 - Association for the Understanding of Artificial Intelligence