Robohub.org
 

Apple buys Israel’s PrimeSense for $350 million


by
29 November 2013



share this:

PrimeSenseFamous from being the synchronized depth perception system inside the Microsoft Kinnect, PrimeSense, a venture-funded company based in Tel Aviv, was just acquired by Apple for $350 million.

Bloomberg reports that Apple confirmed the purchase but reported that Apple won’t discuss their purpose or plans in relation to the acquisition.

PrimeSense has been developing depth-sensing technology such as that in the new 3D Systems Sense 3D scanner, or the navigation platform Ava by iRobot or the Smart Terrain by Qualcomm’s Vuforia. In addition to the Ava, PrimeSense’s 3D sensing technology, with its affordable sensors, is opening up new possibilities in robotics including letting the robot “see” their surroundings just like humans do.

With the PrimeSense camera system you can take a picture of something and see it in deep ways. The technology could be helpful in home consumer products as well as for various professions like field workers, machine shops and manufacturers.



tags: ,


Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.





Related posts :



Interview with Kate Candon: Leveraging explicit and implicit feedback in human-robot interactions

and   25 Jul 2025
Hear from PhD student Kate about her work on human-robot interactions.

#RoboCup2025: social media round-up part 2

  24 Jul 2025
Find out what participants got up to during the second half of RoboCup2025 in Salvador, Brazil.

#RoboCup2025: social media round-up 1

  21 Jul 2025
Find out what participants got up to during the opening days of RoboCup2025 in Salvador, Brazil.

Livestream of RoboCup2025

  18 Jul 2025
Watch the competition live from Salvador!

Tackling the 3D Simulation League: an interview with Klaus Dorer and Stefan Glaser

and   15 Jul 2025
With RoboCup2025 starting today, we found out more about the 3D simulation league, and the new simulator they have in the works.

An interview with Nicolai Ommer: the RoboCupSoccer Small Size League

and   01 Jul 2025
We caught up with Nicolai to find out more about the Small Size League, how the auto referees work, and how teams use AI.

RoboCupRescue: an interview with Adam Jacoff

and   25 Jun 2025
Find out what's new in the RoboCupRescue League this year.

Robot Talk Episode 126 – Why are we building humanoid robots?

  20 Jun 2025
In this special live recording at Imperial College London, Claire chatted to Ben Russell, Maryam Banitalebi Dehkordi, and Petar Kormushev about humanoid robotics.



 

Robohub is supported by:




Would you like to learn how to tell impactful stories about your robot or AI system?


scicomm
training the next generation of science communicators in robotics & AI


©2025.05 - Association for the Understanding of Artificial Intelligence


 












©2025.05 - Association for the Understanding of Artificial Intelligence