Robohub.org
 

Quadcopters advertising new Star Trek movie


by
24 March 2013



share this:
startrek

click to enlargeA squadron of 30 LED-studded Ascending Technologies quadcopters hovered above Potters Fields Park near London’s Tower Bridge and, in conjunction with Earth Hour, formed a three-dimensional Star Trek logo in the night sky – a treat slash advertisement from Paramount, the producer of the new movie “Star Trek – Into Darkness” which will be released in May.

Similar in theatrics to the Kmel Robotics and Saatchi & Saatchi show last year at the Cannes Film Festival, the Ars Electronica Futurelab Paramount swarming quadcopter light shows in London and Linz, Austria took to the outdoors, away from overhead control sensors, and into the wild beyond to produce a wildly interesting and colorful flight show.

Videos of the Cannes show are here:
http://youtu.be/cseTX_rW3uM

Videos from London and Linz are here:



tags: , , , , ,


Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.





Related posts :



Robot Talk Episode 110 – Designing ethical robots, with Catherine Menon

  21 Feb 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Catherine Menon from the University of Hertfordshire about designing home assistance robots with ethics in mind.

Robot Talk Episode 109 – Building robots at home, with Dan Nicholson

  14 Feb 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Dan Nicholson from MakerForge.tech about creating open source robotics projects you can do at home.

Robot Talk Episode 108 – Giving robots the sense of touch, with Anuradha Ranasinghe

  07 Feb 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Anuradha Ranasinghe from Liverpool Hope University about haptic sensors for wearable tech and robotics.

Robot Talk Episode 107 – Animal-inspired robot movement, with Robert Siddall

  31 Jan 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Robert Siddall from the University of Surrey about novel robot designs inspired by the way real animals move.

Robot Talk Episode 106 – The future of intelligent systems, with Didem Gurdur Broo

  24 Jan 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Didem Gurdur Broo from Uppsala University about how to shape the future of robotics, autonomous vehicles, and industrial automation.

Robot Talk Episode 105 – Working with robots in industry, with Gianmarco Pisanelli 

  17 Jan 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Gianmarco Pisanelli from the Advanced Manufacturing Research Centre about how to promote the safe and intuitive use of robots in manufacturing.

Robot Talk Episode 104 – Robot swarms inspired by nature, with Kirstin Petersen

  10 Jan 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Kirstin Petersen from Cornell University about how robots can work together to achieve complex behaviours.

Robot Talk Episode 103 – Delivering medicine by drone, with Keenan Wyrobek

  20 Dec 2024
In the latest episode of the Robot Talk podcast, Claire chatted to Keenan Wyrobek from Zipline about drones for delivering life-saving medicine to remote locations.





Robohub is supported by:




Would you like to learn how to tell impactful stories about your robot or AI system?


scicomm
training the next generation of science communicators in robotics & AI


©2024 - Association for the Understanding of Artificial Intelligence


 












©2021 - ROBOTS Association