Robohub.org
 

Quadcopters advertising new Star Trek movie


by
24 March 2013



share this:
startrek

click to enlargeA squadron of 30 LED-studded Ascending Technologies quadcopters hovered above Potters Fields Park near London’s Tower Bridge and, in conjunction with Earth Hour, formed a three-dimensional Star Trek logo in the night sky – a treat slash advertisement from Paramount, the producer of the new movie “Star Trek – Into Darkness” which will be released in May.

Similar in theatrics to the Kmel Robotics and Saatchi & Saatchi show last year at the Cannes Film Festival, the Ars Electronica Futurelab Paramount swarming quadcopter light shows in London and Linz, Austria took to the outdoors, away from overhead control sensors, and into the wild beyond to produce a wildly interesting and colorful flight show.

Videos of the Cannes show are here:
http://youtu.be/cseTX_rW3uM

Videos from London and Linz are here:



tags: , , , , ,


Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.





Related posts :



Researchers are teaching robots to walk on Mars from the sand of New Mexico

  02 Sep 2025
Researchers are closer to equipping a dog-like robot to conduct science on the surface of Mars

Engineering fantasy into reality

  26 Aug 2025
PhD student Erik Ballesteros is building “Doc Ock” arms for future astronauts.

RoboCup@Work League: Interview with Christoph Steup

and   22 Aug 2025
Find out more about the RoboCup League focussed on industrial production systems.

Interview with Haimin Hu: Game-theoretic integration of safety, interaction and learning for human-centered autonomy

and   21 Aug 2025
Hear from Haimin in the latest in our series featuring the 2025 AAAI / ACM SIGAI Doctoral Consortium participants.

AIhub coffee corner: Agentic AI

  15 Aug 2025
The AIhub coffee corner captures the musings of AI experts over a short conversation.

Interview with Kate Candon: Leveraging explicit and implicit feedback in human-robot interactions

and   25 Jul 2025
Hear from PhD student Kate about her work on human-robot interactions.

#RoboCup2025: social media round-up part 2

  24 Jul 2025
Find out what participants got up to during the second half of RoboCup2025 in Salvador, Brazil.

#RoboCup2025: social media round-up 1

  21 Jul 2025
Find out what participants got up to during the opening days of RoboCup2025 in Salvador, Brazil.



 

Robohub is supported by:




Would you like to learn how to tell impactful stories about your robot or AI system?


scicomm
training the next generation of science communicators in robotics & AI


 












©2025.05 - Association for the Understanding of Artificial Intelligence