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Just launched: Fellow Robots’s OSHbot

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28 October 2014



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Fellow Robots, in partnership with Lowes Hardware, today launched the OSHbot as a customer assistant robot at the Orchard Supply Hardware store in San Jose. Although the robot can only give information, this trial will help determine what sort of benefit a robot assistant can provide, both to customers and to store associates.The International Federation of Robotics or IFR predicts that ‘public relations robots’ is a strong and growing sector that will see more than 400 robots deployed in the next three years. These robots are increasingly used in supermarkets, at exhibitions, in museums, and other venues as guides or information providers. The IFR figures will prove conservative if the first public relations or kiosk robots like Oshbot, Pepper and Furo, prove to be popular.

OSHbot_Fellows_RobotOSHbot is a tall white column mobile robot with two large screens. People can interact with the tablets to search for items or more information about products, and ask the robot directly where to find things. OSHbot speaks both English and Spanish. OSHbot will also help store employees with inventory management and communicating with employees in other locations.

Customers can also bring a part into the store and have OSHbot scan it, using scanning technology first developed for Lowe’s Holoroom home improvement simulator. After scanning and identifying the object, OSHbot will provide product information to the customer and help guide them to its location on store shelves.

The OSHbot was developed through a partnership between Lowe’s Innovation Labs and Fellow Robots, a Silicon Valley technology company specializing in the design and development of autonomous service robots. The partnership was initiated through SU Labs, a Singularity University program that connects corporate innovation teams with startups and other organizations to explore exponentially accelerating technologies and create new sustainable business solutions.

“The last decade was one of rapid technological advancement and prototyping, especially in robotics,” said Marco Mascorro, chief executive officer of Fellow Robots. “With OSHbot, we’ve worked closely with Lowe’s Innovation Labs to take autonomous retail service robot technology out of the sandbox and into the consumer market – enhancing the in-store consumer experience and creating smarter shoppers.”

Fellow Robots have quite a vision and have clearly been busy developing a much more sophisticated robot than the telepresence robot with a coat hanger that was their first robot concept at the Consumer Electronics Show in 2013.



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Andra Keay is the Managing Director of Silicon Valley Robotics, founder of Women in Robotics and is a mentor, investor and advisor to startups, accelerators and think tanks, with a strong interest in commercializing socially positive robotics and AI.
Andra Keay is the Managing Director of Silicon Valley Robotics, founder of Women in Robotics and is a mentor, investor and advisor to startups, accelerators and think tanks, with a strong interest in commercializing socially positive robotics and AI.





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