Robohub.org
 

Kickstarter, Indiegogo and robotic start-up companies


by
24 March 2013



share this:
At last weekend’s Engadget Expand event in Fort Mason, San Francisco, Kickstarter‘s co-founder Yancey Strickler started off the show with a presentation of many of Kickstarter’s crowd-funding success stories. 17 projects raised $1 million+ in 2012 including Pebble, the customizable watch, Oculus Rift, a  virtual reality headset for video games, SmartThings, a platform and hub that connect household things to the Internet and your smartphone, and Form 1, an affordable plug and play high-res 3D printer. [As an aside, Stanford now teaches a for-credit course on Kickstarter.]
FormLabs’ Form 1 $3,300 hi-res 3D printer.

Outside the area where the talks were held were a series of show booths including a group of booths under rival crowd funder Indiegogo‘s banner. The East Coast / West Coast rivalry between Kickstarter and Indiegogo appears to be good for start-ups and for each company, and it is certainly colorful — just talk to anybody from Kickstarter about Indiegogo or vice versa. Indiegogo has been pushing globally, incorporating new languages, currencies and localized homepages to encourage foreign investors and campaigns — and has seen a 20% increase in international activity in recent months. Kickstarter is playing catch-up but definitely moving internationally. All this, plus the New York City versus San Francisco and Silicon Valley competitiveness, makes for a lively rivalry.

The East Coast tech boom, really the New York City tech boom, is very real and growing. 127 start-ups happened in NYC in 2012 – three of which were robotics-related (Falkor Systems, DreamBots, and Robotic Systems & Technologies) and four more nearby (see The Robot Report’s Global Map and filter for Start-ups) – showing the vitality of NYC and also that there are serious alternatives to Silicon Valley in terms of software development, technology and entrepreneurship.

Many of the robotics-related start-ups on Kickstarter and Indiegogo fall into two categories: (1) funding for school teams and contests, theater/film/documentary/video/web projects, little gimmicks, gadgets and toys (which call themselves robotic but it’s a stretch), and (2) everything else. A sampling of the eclectic second group includes RoboBrrd, a robotics DIY kit, DiveBot, an ROV with HD cameras, Dragonfly, a GA Tech spin-off hit which raised over $1 million in two days, and RepRapPro Huxley, a new 3D printer which can print all the parts to make another RepRapPro Huxley.

Certainly this form of crowd-funding is good for some aspects of robotics. But I fear that much time, new-investor enthusiasm, and money are wasted on gimmicks and gadgets that are out of date within a season and have no real follow-up business plan. Further, because crowd funding, like TED Talks, is fun in and of itself, there is a challenge to present, share and seek recognition, an ego-building adventure in addition to the original goal of seeking money for product development.

I understand that from games and toys often comes familiarity, growing awareness and job applicants, but I wonder if a few more successful robotic products like iRobot, Intuitive SurgicalKiva Systems and Liquid Robotics would have the same effect or better effect. This is the theory espoused by Colin Angle, iRobot’s CEO, who has said:

The idea that a humanoid robot with arms would push a vacuum cleaner is an image that has set many expectations and, in some ways, has set back the industry, when, by just rethinking what needs to be done, we can build a product that satisfies a specific need (vacuuming), as iRobot did with their Roomba line of robotic vacuums. I used to think that I was a self-respecting high-tech entrepreneur, but it took me becoming a vacuum cleaner salesman to actually have some success for my company, my investors and myself.

Also see my other article about robotics at the Engadget Expand event.



tags: , , , , ,


Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.





Related posts :



From sea to space, this robot is on a roll

  13 Oct 2025
Graduate students in the aptly named "RAD Lab" are working to improve RoboBall, the robot in an airbag.

Robot Talk Episode 128 – Making microrobots move, with Ali K. Hoshiar

  10 Oct 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Ali K. Hoshiar from University of Essex about how microrobots move and work together.

Interview with Zahra Ghorrati: developing frameworks for human activity recognition using wearable sensors

and   08 Oct 2025
Zahra tells us more about her research on wearable technology.

Women in robotics you need to know about 2025

  06 Oct 2025
This global list celebrates women's impact across the robotics ecosystem and globe.

Robot Talk Episode 127 – Robots exploring other planets, with Frances Zhu

  03 Oct 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Frances Zhu from the Colorado School of Mines about intelligent robotic systems for space exploration.

Rethinking how robots move: Light and AI drive precise motion in soft robotic arm

  01 Oct 2025
Researchers at Rice University have developed a soft robotic arm capable of performing complex tasks.

RoboCup Logistics League: an interview with Alexander Ferrein, Till Hofmann and Wataru Uemura

and   25 Sep 2025
Find out more about the RoboCup league focused on production logistics and the planning.



 

Robohub is supported by:




Would you like to learn how to tell impactful stories about your robot or AI system?


scicomm
training the next generation of science communicators in robotics & AI


 












©2025.05 - Association for the Understanding of Artificial Intelligence