We’ve all seen or heard of the Hype Cycle. It’s a visual depiction of the lifecycle stages a technology goes through from the initial development to commercial maturity. It’s a useful way to track what technologies are compatible with your organization’s needs. There are five stages of the Hype Cycle, which take us through the initial excitement trigger, that leads to the peak of inflated expectations followed by disillusionment. It’s only as a product moves into more tangible market use, sometimes called ‘The Slope of Enlightenment’, that we start to reach full commercial viability.
Working with so many robotics startups, I see this stage as the transition into revenue generation in more than pilot use cases. This is the point where a startup no longer needs to nurture each customer deployment but can produce reference use cases and start to reliably scale. I think this is a useful model but that Gartner’s classifications don’t do robotics justice.
For example, this recent Gartner chart puts Smart Robots at the top of the hype cycle. Robotics is a very fast moving field at the moment. The majority of new robotics companies are less than 5-10 years old. From the perspective of the end user, it can be very difficult to know when a company is moving out of the hype cycle and into commercial maturity because there aren’t many deployments or much marketing at first, particularly compared to the media coverage of companies at the peak of the hype cycle.
So, here’s where I think robotics technologies really fit on the Gartner Hype Cycle:
Peak of inflated expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
AI, in the form of Large Language Models ie. ChatGPT, GPT3 and Bard is at peak hype, as are humanoid robots, and perhaps the peak of that hype is the idea of RoboGPT, or using LLMs to interpret human commands to robots. Just in the last year, four or five new humanoid robot companies have come out of stealth from Figure, Teslabot, Aeolus, Giant AI, Agility, Halodi, and so far only Halodi has a commercial deployment doing internal security augmentation for ADT.
Cobots are still in the Trough of Disillusionment, in spite of Universal Robot selling 50,000+ arms. People buy robot arms from companies like Universal primarily for affordability, ease of setup, not requiring safety guarding hardware and capable of industrial precision. The full promise of collaborative robots has had trouble landing with end users. We don’t really deploy collaborative robots engaged in frequent hand-offs to humans. Perhaps we need more dual armed cobots with better human-robot interaction before we really explore the possibilities.
Interestingly the Trough of Disillusionment generates a lot of media coverage but it’s usually negative. Self-driving cars and trucks are definitely at the bottom of the trough. Whereas powered clothing or exoskeletons, or quadrupeds are a little harder to place.
AMRs, or Autonomous Mobile Robots, are a form of self-driving cargo that is much more successful than self-driving cars or trucks traveling on public roads. AMRs are primarily deployed in warehouses, hospitals, factories, farms, retail facilities, airports and even on the sidewalk. Behind every successful robot deployment there is probably a cloud fleet management provider or a teleoperation provider, or monitoring service.
Finally, the Plateau of Productivity is where the world’s most popular robots are. Peak popularity is the Roomba and other home robot vacuum cleaners. Before their acquisition by Amazon, iRobot had sold more than 40 million Roombas and captured 20% of the domestic vacuum cleaner market. Now commercial cleaning fleets are switching to autonomy as well.
And of course Productivity (not Hype) is also where the workhorse industrial robot arms live with ever increasing deployments worldwide. The International Federation of Robotics, IFR, reports that more than half a million new industrial robot arms were deployed in 2021, up 31% from 2020. This figure has been rising pretty steadily since I first started tracking robotics back in 2010.
What does your robotics hype cycle look like? What technology would you like me to add to this chart? Contact email@example.com