When is an ice cube not an ice cube?

06 April 2015

share this:

Japanese advertising agency wins award for Suntory Whisky ad campaign using CNC-milled ice cubes and a 3D printing app from Autodesk.

In 2014, Tokyo-based advertising agency TBWAHAKUHODO created an ad for Suntory Whisky that included the most gorgeous ice cubes you’ll ever see. The ad won six awards at this year’s Asia Pacific Ad Festival (AdFest) in Thailand.

The ice cubes were created from a block of ice using a CNC router to create ice sculptures. Basically this is an inverse 3D printing technique. The CNC router required chilling to -7 degrees Celsius to prevent the ice from melting. The creation of these ice sculptures is more like 3D milling than 3D printing. Rather than building up an object additively, the 3D mill shaves the ice away to create the desired shape. Like a 3D printer, the 3D mill is connected to a computer and uses a 3D-printing app from Autodesk, Autodesk 123D.

Is nothing sacred!

tags: , ,

Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.

Related posts :

MIT engineers build a battery-free, wireless underwater camera

The device could help scientists explore unknown regions of the ocean, track pollution, or monitor the effects of climate change.
27 September 2022, by

How do we control robots on the moon?

In the future, we imagine that teams of robots will explore and develop the surface of nearby planets, moons and asteroids - taking samples, building structures, deploying instruments.
25 September 2022, by , and

Have a say on these robotics solutions before they enter the market!

We have gathered robots which are being developed right now or have just entered the market. We have set these up in a survey style consultation.
24 September 2022, by

Shelf-stocking robots with independent movement

A robot that helps store employees by moving independently through the supermarket and shelving products. According to cognitive robotics researcher Carlos Hernández Corbato, this may be possible in the future. If we engineer the unexpected.
23 September 2022, by

RoboCup humanoid league: Interview with Jasper Güldenstein

We talked to Jasper Güldenstein about how teams transferred developments from the virtual humanoid league to the real-world league.
20 September 2022, by and

Integrated Task and Motion Planning (TAMP) in robotics

In this post we will explore a few things that differentiate TAMP from “plain” task planning, and dive into some detailed examples with the pyrobosim and PDDLStream software tools.
16 September 2022, by

©2021 - ROBOTS Association


©2021 - ROBOTS Association