Robohub.org
 

Heartland Robotics gets $30 million, a new name and provides an outline of their new product


by
19 June 2012



share this:

… Rethink Robotics (formerly Heartland Robotics) announced that it has secured $30 million in Series C funding to launch the company’s new robot product, begin development of new product lines and expand sales, marketing and services operations.
… This latest round of funding brings the total raised by Heartland/Rethink to $62 million.
… Descriptors for their new product includes the following: “can perform simple tasks in a manufacturing environment, increasing the productivity of the people around them who are doing the more highly skilled and value-added work.” And, “can be taken out of the box, taught a task by an untrained factory worker, and be productive in a few hours, eliminating the need for systems integration. They are safe to interact with people at close range and are easy to train and retrain on the fly.”




Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.





Related posts :



Robot Talk Episode 125 – Chatting with robots, with Gabriel Skantze

  13 Jun 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Gabriel Skantze from KTH Royal Institute of Technology about having natural face-to-face conversations with robots.

Preparing for kick-off at RoboCup2025: an interview with General Chair Marco Simões

and   12 Jun 2025
We caught up with Marco to find out what exciting events are in store at this year's RoboCup.

Interview with Amar Halilovic: Explainable AI for robotics

  10 Jun 2025
Find out about Amar's research investigating the generation of explanations for robot actions.

Robot Talk Episode 124 – Robots in the performing arts, with Amy LaViers

  06 Jun 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Amy LaViers from the Robotics, Automation, and Dance Lab about the creative relationship between humans and machines.

Robot Talk Episode 123 – Standardising robot programming, with Nick Thompson

  30 May 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Nick Thompson from BOW about software that makes robots easier to program.

Congratulations to the #AAMAS2025 best paper, best demo, and distinguished dissertation award winners

  29 May 2025
Find out who won the awards presented at the International Conference on Autonomous Agents and Multiagent Systems last week.

Congratulations to the #ICRA2025 best paper award winners

  27 May 2025
The winners and finalists in the different categories have been announced.

#ICRA2025 social media round-up

  23 May 2025
Find out what the participants got up to at the International Conference on Robotics & Automation.



 

Robohub is supported by:




Would you like to learn how to tell impactful stories about your robot or AI system?


scicomm
training the next generation of science communicators in robotics & AI


©2025.05 - Association for the Understanding of Artificial Intelligence


 












©2025.05 - Association for the Understanding of Artificial Intelligence