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What does it take to get from imagination to market?

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12 March 2014



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It’s the top-of-mind question for every would-be entrepreneur, and with the Robot Launch 2014 competition deadline coming up on March 30, it’s an especially fitting question to pose to our panelists this month.

So how do you get from imagination to market? Here’s what our experts have to say …

 

 

Nicola TomatisNicola Tomatis on “What does it take to get from imagination to market?”

The short answer is: a lot of patience and perseverance!

More seriously, this is one of the most frustrating aspects of entrepreneurship. High-tech entrepreneurs are supposed to be innovators, but, even more, they are supposed to be visionaries. They have to see the value that a certain technology can bring into the market …

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Mark-Stephen-MeadowsMark Stephen Meadows on “What does it take to get from imagination to market?”

There are two parts to this process: the invisible and visible. Rodin once said that sculpture is an art dedicated to holes. What he meant is that great work is invisible: if you are building a technology, or a company, or a product, if it is truly good, then most of the work will not be seen …

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robert-morrisRobert Morris on “What does it take to get from imagination to market?”

This is a really important question, and one that our community should focus on more. That said, the answer is not truly profound or particularly obscure. It takes three things: doing something people really want, doing something profitable, and a lot of hard work …

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Andra KeayAndra Keay on “What does it take to get from imagination to market?”

The rise of online crowdfunding platforms over the last decade has created a whole new pathway for some robot startups. In the process, crowdfunding campaigns have helped to catapult hardware and robots into the public eye, captivating our imaginations in the process. Quite simply, crowdfunding is a form of entertainment just as much as it is a form of fundraising. And learning how to tell your story to others is a critical part of turning your idea or project into a product …

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