Robohub.org
 

When is an ice cube not an ice cube?


by
06 April 2015



share this:
suntory_icecube

Japanese advertising agency wins award for Suntory Whisky ad campaign using CNC-milled ice cubes and a 3D printing app from Autodesk.

In 2014, Tokyo-based advertising agency TBWAHAKUHODO created an ad for Suntory Whisky that included the most gorgeous ice cubes you’ll ever see. The ad won six awards at this year’s Asia Pacific Ad Festival (AdFest) in Thailand.

The ice cubes were created from a block of ice using a CNC router to create ice sculptures. Basically this is an inverse 3D printing technique. The CNC router required chilling to -7 degrees Celsius to prevent the ice from melting. The creation of these ice sculptures is more like 3D milling than 3D printing. Rather than building up an object additively, the 3D mill shaves the ice away to create the desired shape. Like a 3D printer, the 3D mill is connected to a computer and uses a 3D-printing app from Autodesk, Autodesk 123D.

Is nothing sacred!



tags: ,


Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.





Related posts :



Researchers are teaching robots to walk on Mars from the sand of New Mexico

  02 Sep 2025
Researchers are closer to equipping a dog-like robot to conduct science on the surface of Mars

Engineering fantasy into reality

  26 Aug 2025
PhD student Erik Ballesteros is building “Doc Ock” arms for future astronauts.

RoboCup@Work League: Interview with Christoph Steup

and   22 Aug 2025
Find out more about the RoboCup League focussed on industrial production systems.

Interview with Haimin Hu: Game-theoretic integration of safety, interaction and learning for human-centered autonomy

and   21 Aug 2025
Hear from Haimin in the latest in our series featuring the 2025 AAAI / ACM SIGAI Doctoral Consortium participants.

AIhub coffee corner: Agentic AI

  15 Aug 2025
The AIhub coffee corner captures the musings of AI experts over a short conversation.

Interview with Kate Candon: Leveraging explicit and implicit feedback in human-robot interactions

and   25 Jul 2025
Hear from PhD student Kate about her work on human-robot interactions.

#RoboCup2025: social media round-up part 2

  24 Jul 2025
Find out what participants got up to during the second half of RoboCup2025 in Salvador, Brazil.

#RoboCup2025: social media round-up 1

  21 Jul 2025
Find out what participants got up to during the opening days of RoboCup2025 in Salvador, Brazil.



 

Robohub is supported by:




Would you like to learn how to tell impactful stories about your robot or AI system?


scicomm
training the next generation of science communicators in robotics & AI


 












©2025.05 - Association for the Understanding of Artificial Intelligence