Robohub.org
 

Rethinking iRobot, Samsung and Dyson robotic vacuum cleaners


by
29 October 2014



share this:

At a break in a conference in San Diego, I was sitting enjoying my tea, when up walked Rodney Brooks (of Rethink Robotics and Baxter fame) and said (with a mischievious smile):

I have a bone to pick with you! Robotic vacuum cleaners didn’t just become mainstream as you said in your article. We have sold 12 million by now and are the biggest seller in Samsung’s home (Korea).

He went on to say that Dyson is a small player in the global vacuum marketplace and that Samsung has gone through many iterations of improvement yet iRobot’s Roomba’s still outsell them in their core market.

samsung-dyson (2)

Robo Vacuums: Samsung (left) and Dyson (right)

Brooks was referring to my two articles in The Robot Report where I commented about Samsung’s and Dyson’s new robotic vacuums. He wasn’t really angry; just having fun. But I began to think about what he was referring to, considering whether I had said something incorrect or possibly hurtful. The second of my two articles had the headline: Latest robotic vacuum product launches change industry from niche to mainstream.

In those articles I said:

Should iRobot be worried? Definitely! Dyson has considerable experience in the higher-end vacuuming market – selling more than 10 million devices a year! Dyson generated nearly $10 billion in revenue in 2013 of which at least 40% is vacuum-related versus iRobot’s $487 million. Consequently, if the new Dyson 360 Eye robotic vacuum is as good as other Dyson vacuum cleaners, there is much reason for iRobot to worry.

iRobot, over the past 10 years, has sold 10 million Roombas, mostly through online distribution methods. With the global consumer distribution channels that both Dyson and Samsung bring, it’s conceivable that either (or both) could sell 10 million of their products in a single year!

In the two articles, I was attempting to describe the transition that often happens with unique consumer products as they switch from niche markets of early adopters to the massively larger mainstream household products market. And even though iRobot has sold 10 million Roombas over a 10-year period, that’s just a fraction of the 50+ million global vacuums sold annually for $11 billion (source: TechNavio).

Both Dyson and Samsung have upgraded the vacuuming function of their robotic cleaners to be equivalent to non-robotic cleaners. Consequently, they have endorsed what iRobot invented many years ago: a convenient robotic method of cleaning carpets and floors. But their endorsement comes at the expense of competition that is sure to happen in the years to come.



tags: , , , , ,


Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.
Frank Tobe is the owner and publisher of The Robot Report, and is also a panel member for Robohub's Robotics by Invitation series.





Related posts :



Congratulations to the #AAMAS2025 best paper, best demo, and distinguished dissertation award winners

  29 May 2025
Find out who won the awards presented at the International Conference on Autonomous Agents and Multiagent Systems last week.

Congratulations to the #ICRA2025 best paper award winners

  27 May 2025
The winners and finalists in the different categories have been announced.

#ICRA2025 social media round-up

  23 May 2025
Find out what the participants got up to at the International Conference on Robotics & Automation.

Robot Talk Episode 122 – Bio-inspired flying robots, with Jane Pauline Ramos Ramirez

  23 May 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Jane Pauline Ramos Ramirez from Delft University of Technology about drones that can move on land and in the air.

Robot Talk Episode 121 – Adaptable robots for the home, with Lerrel Pinto

  16 May 2025
In the latest episode of the Robot Talk podcast, Claire chatted to Lerrel Pinto from New York University about using machine learning to train robots to adapt to new environments.

What’s coming up at #ICRA2025?

  16 May 2025
Find out what's in store at the IEEE International Conference on Robotics & Automation, which will take place from 19-23 May.

Robot see, robot do: System learns after watching how-tos

  14 May 2025
Researchers have developed a new robotic framework that allows robots to learn tasks by watching a how-to video

AI-powered robots help tackle Europe’s growing e-waste problem

  12 May 2025
EU-funded researchers have developed adaptable robots that could transform the way we recycle electronic waste, benefiting both the environment and the economy.



 

Robohub is supported by:




Would you like to learn how to tell impactful stories about your robot or AI system?


scicomm
training the next generation of science communicators in robotics & AI


©2025.05 - Association for the Understanding of Artificial Intelligence


 












©2025.05 - Association for the Understanding of Artificial Intelligence