Robohub.org
podcast
 

Blue River Technology with Jorge Heraud


by
03 November 2013



share this:

In this episode Sabine Hauert speaks with Jorge Heraud, CEO of California-based startup Blue River Technology which brings together computer vision and robotics to automate agriculture. Their first robot LettuceBot targets the state’s #1 vegetable crop. Its task is to thin rows of lettuce in fields. This involves selectively removing some of the plants by spraying excess fertilizer on them, thereby avoiding overcrowding while fertilizing nearby plants. The tractor-mounted robot is already being rented out to farms across the state.

Heraud tells us about the challenges in robot vision and the rapid growth of Blue River Technology. He shares his hopes to apply their technology to other tasks in agriculture, and crops with different vision challenges. Finally he explains how this technology will transform the classical workforce on farms.

Jorge Heraud
Jorge Heraud is CEO of Blue River Technology. Before co-founding the company with Lee Redden, a fellow graduate student at Stanford University, Heraud worked in precision agriculture as Director of Business Development at Trimble Navigation. At Stanford he completed an MBA at the Graduate School of Business.

Links:

If you liked this article, you may also be interested in:

See all the latest robotics news on Robohub, or sign up for our weekly newsletter.

 



tags: , , , ,


Sabine Hauert is President of Robohub and Associate Professor at the Bristol Robotics Laboratory
Sabine Hauert is President of Robohub and Associate Professor at the Bristol Robotics Laboratory

            AUAI is supported by:



Subscribe to Robohub newsletter on substack



Related posts :

Developing active and flexible microrobots

  13 May 2026
This class of robots opens up possibilities for biomedical applications.

How to teach the same skill to different robots

  11 May 2026
A new framework to teach a skill to robots with different mechanical designs, allowing them to carry out the same task without rewriting code for each.

Robot Talk Episode 155 – Making aerial robots smarter, with Melissa Greeff

  08 May 2026
In the latest episode of the Robot Talk podcast, Claire chatted to Melissa Greeff from Queen's University about autonomous navigation and learning for drones.

New understanding of insect flight points way to stable flapping-wing robots

  07 May 2026
The way bugs and birds flap their wings may look effortless, but the dynamics that keep them aloft are dizzyingly complex and difficult to quantify.

Robotically assembled building blocks could make construction more efficient and sustainable

  05 May 2026
Research suggests constructing a simple building from interlocking subunits should be mechanically feasible and have a much smaller carbon footprint.

Robot Talk Episode 154 – Visual navigation in insects and robots, with Andrew Philippides

  01 May 2026
In the latest episode of the Robot Talk podcast, Claire chatted to Andrew Philippides from the University of Sussex about what we can learn from ants and bees to improve robot navigation.

Ultralightweight sonar plus AI lets tiny drones navigate like bats

  29 Apr 2026
Researchers develop ultrasound-based perception system inspired by bat echolocation.

Gradient-based planning for world models at longer horizons

  28 Apr 2026
What were the problems that motivated this project and what was the approach to address them?



AUAI is supported by:







Subscribe to Robohub newsletter on substack




 















©2026.02 - Association for the Understanding of Artificial Intelligence