Robohub.org
podcast
 

Blue River Technology with Jorge Heraud


by
03 November 2013



share this:

In this episode Sabine Hauert speaks with Jorge Heraud, CEO of California-based startup Blue River Technology which brings together computer vision and robotics to automate agriculture. Their first robot LettuceBot targets the state’s #1 vegetable crop. Its task is to thin rows of lettuce in fields. This involves selectively removing some of the plants by spraying excess fertilizer on them, thereby avoiding overcrowding while fertilizing nearby plants. The tractor-mounted robot is already being rented out to farms across the state.

Heraud tells us about the challenges in robot vision and the rapid growth of Blue River Technology. He shares his hopes to apply their technology to other tasks in agriculture, and crops with different vision challenges. Finally he explains how this technology will transform the classical workforce on farms.

Jorge Heraud
Jorge Heraud is CEO of Blue River Technology. Before co-founding the company with Lee Redden, a fellow graduate student at Stanford University, Heraud worked in precision agriculture as Director of Business Development at Trimble Navigation. At Stanford he completed an MBA at the Graduate School of Business.

Links:

If you liked this article, you may also be interested in:

See all the latest robotics news on Robohub, or sign up for our weekly newsletter.

 



tags: , , , ,


Sabine Hauert is President of Robohub and Associate Professor at the Bristol Robotics Laboratory
Sabine Hauert is President of Robohub and Associate Professor at the Bristol Robotics Laboratory

            AUAI is supported by:



Subscribe to Robohub newsletter on substack



Related posts :

New research enables a robot to chart a better course

  17 Jun 2026
By rapidly generating a smooth path plan that cuts travel time and avoids obstacles, the open-source “MIGHTY” system could streamline disaster recovery and parcel delivery.

Entangled robotic matter with cohesive motion

  15 Jun 2026
Engineers have developed a robotic collective that behaves less like a machine and more like a material that flows.

Robot Talk Episode 160 – Robotic blacksmiths, with Edward Mehr

  12 Jun 2026
In the latest episode of the Robot Talk podcast, Claire chatted to Edward Mehr from Machina Labs about their RoboCraftsman that shapes complex metal parts for the aerospace, defence, and automotive industries.

Congratulations to the #AAMAS2026 best paper award winners

  08 Jun 2026
Find out who won in the categories of best paper, best student paper, and best blue sky paper.

Robot Talk Episode 159 – Robot sensing and manipulation, with Maria Koskinopoulou

  05 Jun 2026
In the latest episode of the Robot Talk podcast, Claire chatted to Maria Koskinopoulou from Heriot-Watt University about autonomous robotic manipulators for surgery, industry, and beyond.

Global robotics technology roadmap

  03 Jun 2026
A multi-regional, cross-domain strategic perspective for Europe, Asia, and the United States.

RoboChem Flex: democratisation of the autonomous synthesis robot

  02 Jun 2026
A versatile, modular design and the option for "human-in-the-loop" analytics.

Robot Talk Episode 158 – Autonomous robot deliveries, with Ahti Heinla

  29 May 2026
In the latest episode of the Robot Talk podcast, Claire chatted to Ahti Heinla from Starship Technologies about their AI-powered delivery robots that operate independently on streets and pavements.



AUAI is supported by:







Subscribe to Robohub newsletter on substack




 















©2026.05 - Association for the Understanding of Artificial Intelligence