Robohub.org
podcast
 

Blue River Technology with Jorge Heraud


by
03 November 2013



share this:

In this episode Sabine Hauert speaks with Jorge Heraud, CEO of California-based startup Blue River Technology which brings together computer vision and robotics to automate agriculture. Their first robot LettuceBot targets the state’s #1 vegetable crop. Its task is to thin rows of lettuce in fields. This involves selectively removing some of the plants by spraying excess fertilizer on them, thereby avoiding overcrowding while fertilizing nearby plants. The tractor-mounted robot is already being rented out to farms across the state.

Heraud tells us about the challenges in robot vision and the rapid growth of Blue River Technology. He shares his hopes to apply their technology to other tasks in agriculture, and crops with different vision challenges. Finally he explains how this technology will transform the classical workforce on farms.

Jorge Heraud
Jorge Heraud is CEO of Blue River Technology. Before co-founding the company with Lee Redden, a fellow graduate student at Stanford University, Heraud worked in precision agriculture as Director of Business Development at Trimble Navigation. At Stanford he completed an MBA at the Graduate School of Business.

Links:

If you liked this article, you may also be interested in:

See all the latest robotics news on Robohub, or sign up for our weekly newsletter.

 



tags: , , , ,


Sabine Hauert is President of Robohub and Associate Professor at the Bristol Robotics Laboratory
Sabine Hauert is President of Robohub and Associate Professor at the Bristol Robotics Laboratory


Subscribe to Robohub newsletter on substack



Related posts :

A history of RoboCup with Manuela Veloso

and   24 Mar 2026
Find out how RoboCup got started and how the competition has evolved, from one of the co-founders.

Robot Talk Episode 149 – Robot safety and security, with Krystal Mattich

  20 Mar 2026
In the latest episode of the Robot Talk podcast, Claire chatted to Krystal Mattich from Brain Corp about trustworthy autonomous robots in public spaces.

A multi-armed robot for assisting with agricultural tasks

  18 Mar 2026
How can a robot safely manipulate branches to reveal hidden flowers while remaining aware of interaction forces and minimizing damage?

Graphene-based sensor to improve robot touch

  16 Mar 2026
Multiscale-structured miniaturized 3D force sensors for improved robot touch.

Robot Talk Episode 148 – Ethical robot behaviour, with Alan Winfield

  13 Mar 2026
In the latest episode of the Robot Talk podcast, Claire chatted to Alan Winfield from the University of the West of England about developing new standards for ethics and transparency in robotics.

Coding for underwater robotics

  12 Mar 2026
Lincoln Laboratory intern Ivy Mahncke developed and tested algorithms to help human divers and robots navigate underwater.

Restoring surgeons’ sense of touch with robotic fingertips

  10 Mar 2026
Researchers are developing robotic “fingertips” that could give surgeons back their sense of touch during minimally invasive and robotic operations.

Robot Talk Episode 147 – Miniature living robots, with Maria Guix

  06 Mar 2026
In the latest episode of the Robot Talk podcast, Claire chatted to Maria Guix from the University of Barcelona about combining electronics and biology to create biohybrid robots with emergent properties.



Robohub is supported by:


Subscribe to Robohub newsletter on substack




 















©2026.02 - Association for the Understanding of Artificial Intelligence