Robohub.org
 

Big deals: What it means to have the giants investing in robotics


by
12 February 2014



share this:

If the world outside the robotics community didn’t know about Boston Dynamics, Kiva and Nest, they do now. Recent robotics acquisitions and investments by major-league players like Google, Apple and Amazon have generated a blitz of headlines in the robotics world and beyond. Are we witnessing a power play in the making? What does it mean for the future of robotics? And is all the hype beneficial or harmful to the robotics community?

This month’s Robotics by Invitation will serve as a launch for Robohub’s newest focus series on how big time corporate attention effects the culture of robotics. In the coming weeks we will be bringing you insight from the likes of Steve Cousins, Dan Kara, Valery Komissarova, Avner Levin, Chad Partridge, Gill Pratt, Erin Rapacki, Frank Tobe, and Rob Wilson.

Today, RBI panelists Mark Stephen Meadows, AJung Moon and Alan Winfield weigh in …


Alan-WinfieldAlan Winfield on “What does it mean to have giants like Google, Apple and Amazon investing in robotics?”

Judging by the levels of media coverage and frenzied speculation that has followed each acquisition, the short answer to what does it mean is: endless press exposure. I almost wrote ‘priceless exposure’ but then these are companies with very deep pockets; nevertheless the advertising value equivalent must be very high indeed. The coverage really illustrates the fact that these companies have achieved celebrity status …

Read more →

 

Mark-Stephen-MeadowsMark Stephen Meadows on “What does it mean to have giants like Google, Apple and Amazon investing in robotics?”

Google, is the wild card for me.  With more acquisitions than Apple, Amazon, Facebook, and Microsoft combined, the GOOG looks to be rigging up a kit that would offer excellent image recognition + navigation + mobility.   A robot that can roam around your home or maybe your city, and offer a helpful service. My bet is that these Googlebots (perhaps they will be cars) will have sharp eyes, simple yet helpful demeanors, and we’ll trade that robotic service for our personal info …

Read more →

 

 

AJung MoonAJung Moon on “What does it mean to have giants like Google, Apple and Amazon investing in robotics?”

It’s exciting for the robotics community that the giants (Google, Apple, and Amazon) are actively investing in robotics. Large scale investments by giant corporations, regardless of what their actual plans are, can have a positive impact on the job market for roboticists, increase competition between the giants and push robotics forward. But I began to feel uneasy when Google acquired Boston Dynamics …

Read more →

 

If you liked this post, you may also be interested in:

See all the latest robotics news on Robohub, or sign up for our weekly newsletter.

 



tags: , , , , , , , , ,


Hallie Siegel robotics editor-at-large
Hallie Siegel robotics editor-at-large

            AUAI is supported by:



Subscribe to Robohub newsletter on substack



Related posts :

Robot Talk Episode 163 – Robots helping people, with Aaron Edsinger

  25 Sep 2026
In the first episode of Robot Talk season 7, Claire chatted to Aaron Edsinger from Hello Robot about their Stretch robots that can help people with mobility issues live more independently.

An open source approach to physical AI from Intrinsic

  25 Sep 2026
Find out more about the capabilities of Intrinsic Core.

What’s coming up at #IROS2026?

  24 Sep 2026
Find out what the International Conference on Intelligent Robots and Systems has in store.

Robotics roadmaps from around the world spotlight of the month: China

China is targeting the next industrial revolution by doubling down on embodied AI and humanoid robotics, building directly on its vast manufacturing infrastructure.

Mars rovers give scientists a ground-level view of the red planet – peek inside their NASA control room

  21 Sep 2026
NASA created Curiosity to search for evidence of ancient habitable environments.

Reimagining robotics for sustainability

  18 Sep 2026
"Our ambition is not to simply make robots more sustainable; they must actively contribute to solving sustainability challenges."

Watch the ICRA keynote and plenary talks

  16 Sep 2026
If you missed the conference you can catch up on IEEE TV.


↑


AUAI is supported by:







Subscribe to Robohub newsletter on substack




 















©2026.05 - Association for the Understanding of Artificial Intelligence