Robohub.org
 

Big deals: What it means to have the giants investing in robotics


by
12 February 2014



share this:

If the world outside the robotics community didn’t know about Boston Dynamics, Kiva and Nest, they do now. Recent robotics acquisitions and investments by major-league players like Google, Apple and Amazon have generated a blitz of headlines in the robotics world and beyond. Are we witnessing a power play in the making? What does it mean for the future of robotics? And is all the hype beneficial or harmful to the robotics community?

This month’s Robotics by Invitation will serve as a launch for Robohub’s newest focus series on how big time corporate attention effects the culture of robotics. In the coming weeks we will be bringing you insight from the likes of Steve Cousins, Dan Kara, Valery Komissarova, Avner LevinChad PartridgeGill Pratt, Erin Rapacki, Frank Tobe, and Rob Wilson.

Today, RBI panelists Mark Stephen Meadows, AJung Moon and Alan Winfield weigh in …


Alan-WinfieldAlan Winfield on “What does it mean to have giants like Google, Apple and Amazon investing in robotics?”

Judging by the levels of media coverage and frenzied speculation that has followed each acquisition, the short answer to what does it mean is: endless press exposure. I almost wrote ‘priceless exposure’ but then these are companies with very deep pockets; nevertheless the advertising value equivalent must be very high indeed. The coverage really illustrates the fact that these companies have achieved celebrity status …

Read more →

 

Mark-Stephen-MeadowsMark Stephen Meadows on “What does it mean to have giants like Google, Apple and Amazon investing in robotics?”

Google, is the wild card for me.  With more acquisitions than Apple, Amazon, Facebook, and Microsoft combined, the GOOG looks to be rigging up a kit that would offer excellent image recognition + navigation + mobility.   A robot that can roam around your home or maybe your city, and offer a helpful service. My bet is that these Googlebots (perhaps they will be cars) will have sharp eyes, simple yet helpful demeanors, and we’ll trade that robotic service for our personal info …

Read more →

 

 

AJung MoonAJung Moon on “What does it mean to have giants like Google, Apple and Amazon investing in robotics?”

It’s exciting for the robotics community that the giants (Google, Apple, and Amazon) are actively investing in robotics. Large scale investments by giant corporations, regardless of what their actual plans are, can have a positive impact on the job market for roboticists, increase competition between the giants and push robotics forward. But I began to feel uneasy when Google acquired Boston Dynamics …

Read more →

 

If you liked this post, you may also be interested in:

See all the latest robotics news on Robohub, or sign up for our weekly newsletter.

 



tags: , , , , , , , , ,


Hallie Siegel robotics editor-at-large
Hallie Siegel robotics editor-at-large

            AUAI is supported by:



Subscribe to Robohub newsletter on substack



Related posts :

Surviving the paper deluge: Notes from an ICRA panel on publishing, LLMs, and the future of peer review

Experts discuss peer-review challenges and possibilities for reshaping the process.

When expressive humanoid robots are awkward, people become wary – new brain study

  31 Aug 2026
People become more suspicious of a humanoid robot that makes errors, especially when the robot is an expressive conversation partner.

First 11 vs 11 humanoid soccer game played at RoboCup 2026

  28 Aug 2026
Watch highlights from this historic match.

How green is your robot? And other awkward questions

Robots clean rivers and sort waste, monitor ecosystems, and inspect renewable-energy infrastructure. But even the greenest robot has an environmental footprint.

These tiny drones are powered by sound

  24 Aug 2026
EPFL engineers have designed acoustic cavities that convert sound waves into thrust, propelling small robots and ultralight aerial vehicles without on-board actuators or electronics.

#AAMAS2026 blue sky award winner: Foundation world models for agents in changing environments

and   21 Aug 2026
Hear from the AAMAS 2026 Best Blue Sky Paper Award winner.

Robotics roadmaps from around the world spotlight of the month: Japan

Robots have been a prolific theme in Japanese pop culture and media since the 1950s

Intermittent swimming promotes the energy efficiency of fish-like robot movements

How zebrafish-inspired robots save energy by swimming in bursts.



AUAI is supported by:







Subscribe to Robohub newsletter on substack




 















©2026.05 - Association for the Understanding of Artificial Intelligence