In my opinion, the International Consumer Electronics Show used robots gratuitously, out of context and without benefit to robotics companies. It’s a category problem more than anything else and is repeated across consumer electronics, media and popular culture.
CNET used robots in the showreel for the “post mobile future of technology” panel, yet didn’t discuss automation or artificial intelligence. CES used robots in their general showreel, playing in all the shuttle buses and PR for CES2013, and yet buried the “robot tech zone” at the back of beyond. It would have been good to see the poster robot, Amp, in production or in person. But also, there were far more robots out of the robot zone than inside it. Robotics has jumped the shark. Consumer robotics is alive and well, but it doesn’t resemble the PR.