The gendering of robots is something I’ve found fascinating since I first started building robots out of legos with my brother. We all ascribe character to robots, consciously or not, even when we understand exactly how robots work. Until recently we’ve been able to write this off as science fiction stuff, because real robots were boring industrial arms and anything else was fictional. However, since 2010, robots have been rolling out into the real world in a whole range of shapes, characters and notably, stereotypes. My original research on the naming of robots gave some indications as to just how insidious this human tendency to anthropomorphize and gender robots really is. Now we’re starting to face the consequences and it matters.